#triptok

Oh you don’t know how reluctant I’ve been to embark on this hornet’s nest.

TikTok is not within the range of my intuition. Not at all.  

Still, here are some observations...

TikTok, like any social media site, relies on intrusive notifications to farm your attention.  These are described as “pinging” which is also a term for doing Pingers, aka Smarties.

TikTok is often described as being “addictive” (like other social sites). The popular hashtag that emblematises this concern is #TripTok which would also function as the code:

Trip—Tok[yo] (informally)

...where Trip is adaptable.

A simple google search ("tiktok ..... slang”) suggests that some people think the double “K” in Tiktok should evoke Keller but it occurs to me that a better bet might be K2 (”KK” or “Kt[w]o”), aka Snax (broadly in the same category as, say, Clockwork Orange):

K2—Kit (eg, meal kit)

K2—I.T.K. (in the know)

GRU, as we have said is the locode for São Paolo but it could also be a play on “urge” or ГРУ.

The Minions themselves are vaguely evocative of Mini Beans and, of course, Yellow.

“Despicable Me” is clearly an anagram serving some purpose but I find it largely indeterminate.  Still, a good starting point is that, given the context, it must have retail overtones.  Cable looks promising but it’s hard to finish.  Spice, a synonym for K2, is another word that leaps out, so:

Spice Deal: BEM (Benidorm)