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In November 2015, Merriam Webster added the term "athleisure" to the dictionary, defining it as "casual clothing ... designed to be worn both for exercising and for doing (almost) everything else." Athleisure has grown into a $270 billion market and is predicted to grow an additional 23% in the next 10 years. It is no longer just a term defining activewear - Athleisure is a lifestyle movement, signaling a cultural shift in the way consumers dress, eat, and move. The rise of Athleisure is paving the way for new players across fashion, food, and technology, ready to make their mark on the movement.  In this report, Trendalytics outlines what you need to know about Athleisure and why it’s here to stay.  

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A Special Report with CEW  

Digital innovation has rapidly diversified and democratized the beauty world.  The lowered barrier to market entry with e-commerce and the rise of superstar social media influencers have vastly changed the consumers' relationship with cosmetics.  It's evolved the perception of beauty, how consumers shop, and their openness to experiment with complex application techniques.  In this special report, Trendalytics discusses these primary forces and analyzes the opportunities for the industry at large. ​

About CEW​

CEW is the pre-eminent beauty organization that offers its 8,000 global members access to industry influencers through its various events, including panels with beauty executives, programs recognizing achievement and product innovation, and unparalleled networking forums.

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