#traveltechdisruption

In hospitality, we often associate innovation with technology or entirely new concepts. But more often, it’s about reimagining how existing models can better serve today's guests. The vacation rental business was a successful but stagnant niche, particularly for long-term leisure stays in the U.S. and Europe. It lacked scalability and mass appeal due to:

Fragmented destinations

Inconsistent guest experiences

Limited trust and booking transparency

For decades, hotels viewed vacation rentals as a separate market with minimal overlap. Airbnb blurred that line—and disrupted the ecosystem.