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Can this data serve a design brief for a new horn?
Excited to unveil the research collated via the #KyaBola campaign that has touched tangential aspects of the problem of indiscriminate honking. We look forward to your comments/ suggestions to mark this campaign as the beginning of a positive social change. http://bit.ly/VolIXIssue44
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Design thinking the problem of honking on the Indian roads
In the wake of IAnD’s #KyaBola research initiative, design strategist Manoj Kothari delves into reasons why bad road-manners happen in the first place! Check out how he applies design thinking to decode the premise… http://bit.ly/ManojKothari
Is honking merely a way of communicating?!
“Cross-disciplinary thinking leads to transformational ideas”, opines Shanoo Bhatia, #Design #Strategist and Founder-Director of Eumo. Read what she has to say about the role of communication in relation to the #KyaBola research campaign… http://bit.ly/ShanooBhatia
