Marketers: Have You Ever Audited Your Traffic Quality?
Quick question for performance marketers.
How often do you check whether your conversions are actually coming from genuine users?
Fake clicks, bot traffic, install fraud, affiliate manipulation — these issues quietly drain ad budgets while dashboards keep looking healthy.
What’s the biggest issue for your campaigns?
📉 High CPCs
🤖 Invalid / bot traffic
🎯 Poor audience targeting
📊 Misleading attribution data
Clean reporting starts with clean traffic.
Curious how other teams are tackling this. I found this practical breakdown worth reading:
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