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We continue to honour our fallen heroes this Memorial Day weekend. The many brave individuals who sacrificed it all for our freedoms and the opportunities we have today! With much thanks and gratitude this Memorial Day weekend, we remember! Be sure to check out our products at:

A brand image is generally built from different visual elements — logos, color palettes, and a particular font. Alongside these, illustrations are another powerful means of visual communication, which are increasingly in demand for online UI.

Why? Because illustrations present narrative elements to visual content and allow for subtler emotions or more complex situations to be expressed. Including human figures makes

Ideas are active and available, often in a light-hearted or whimsical way. Illustrations turn away from realism and let you build the world as the brand sees it.

This is an essential piece in the larger puzzle of online campaigns. Digital design, using vectors, prefer clean, bold images, which translate well into distinctive branding illustrations. Rather than single-use designs, these online illustrations are being used as part of comprehensive visual systems. Images in an illustration system share a unifying mood or style, which makes them identifiable with the brand’s wider image and message, even as they represent different aspects of a product or service.

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