A brand image has to represent the company’s message and connect with users, who should instantly recognize it across different media, even away from the company’s website and marketing content. A strong brand image is like an anchor, helping ensure user attachment and fix value associations.
A brand image is generally built from different visual elements — logos, color palettes, and a particular font. Alongside these, illustrations are another powerful means of visual communication, which are increasingly in demand for online UI.
Why? Because illustrations present narrative elements to visual content and allow for subtler emotions or more complex situations to be expressed. Including human figures makes
Ideas are active and available, often in a light-hearted or whimsical way. Illustrations turn away from realism and let you build the world as the brand sees it.
This is an essential piece in the larger puzzle of online campaigns. Digital design, using vectors, prefer clean, bold images, which translate well into distinctive branding illustrations. Rather than single-use designs, these online illustrations are being used as part of comprehensive visual systems. Images in an illustration system share a unifying mood or style, which makes them identifiable with the brand’s wider image and message, even as they represent different aspects of a product or service.
Representative systems increase the range and depth of messages a company communicates visually about itself, from mission statements to practical product support, while strengthening brand image.