Ticketmaster — and its parent company Live Nation — are being called on the carpet by two U.S. senators who are demanding explanations about the company's secret scalper program, exposed last week in a report by CBC News and The Toronto Star.

[...]

Concert-goers around the globe reacted with anger after CBC and the Star released hidden camera video from a scalper conference in Las Vegas in July, where Ticketmaster employees were recruiting. The reps told the undercover reporters the company relies on "clients" who resell millions of dollars worth of tickets each year through Ticketmaster and that they turn a blind eye to scalpers using hundreds of Ticketmaster accounts to bypass box-office ticket-buying limits.

I am baffled by the sheer audacity and ignorance in this quote from Ticketmaster President Jared Smith:

"We are aware that many people don't believe we should be working with ticket brokers at all. But as long as there is a massive disconnect between supply and demand in live event tickets, there is going to be a secondary market.”

There is only a disconnect between supply and demand because you, Ticketmaster, created it to help yourselves. You’re part of a conference to help scalpers network and learn how to scalp more tickets. You allow these people to sell them on your secondary website where, in essence, you get paid twice for the same ticket. 

Here’s my watchlist for the next trading week (Week 26, 2017) at the Philippine Stock Exchange.

Most advertisers use more than one ad network or DSP and typically many find it hard to manage several platforms. An additional platform like Reduce Data tends to add a bit of a work load on them. This is because they need to create these campaigns and pixels on Reduce Data and then publish it back on their respective platforms. 

This issue was a blocker and therefore we decided to find a way to fix this. Automation was the best solution and therefore we got to work on it right away. Thanks to Manoj (www.linkedin.com/in/manojmalhotra/) of Admarvel for this suggestion. 

Today, we're happy to announce the availability of this feature using which you can directly update campaigns for two DSPs to start with - Simpli.fi and Tradedesk.

To access this feature, 

Navigate to Campaigns -> Update DSP Campaigns.

Select the DSP / Domain.

Enter username / email id

Enter Password

What happens next?

It connects to either Simpli.fi or Tradedesk

It copies all your campaigns from there to Reduce Data

Reduce Data Pixels are created (for impressions and for clicks)

Reduce Data's pixels are automatically updated on the respective platforms.

Note:

All campaigns are impacted.

If existing campaigns are running, they might need approval again from your DSP to continue to run.

If campaigns exist on Reduce Data or DSP, they are simply updated.

We hope that this feature helps cut the work load for ad agencies and other self service advertisers. While some platform's Terms of Service (TOS) explicitly forbids this, we are building out features for platforms whose TOS does not stop us.

More DSPs are coming - We will continue to add new platforms with the objective of providing a simple self service console for you to manage and optimize your ad spends with Reduce Data.