#top10tips

You’ve nailed the SEO checklist. Keywords? Stuffed. Meta tags? Polished. Content? Chef’s kiss. So why is your traffic still playing hide and seek?

Because Google’s not just looking for words—it’s looking for intent. Someone searching “how to fix dry hair” doesn’t want to buy shampoo (yet). They want answers. But someone typing “buy keratin shampoo” is basically holding their wallet out.

At Marked, we live by one rule: Match the content to the mindset. Informational, navigational, commercial, or transactional—each search has a purpose. And if your page doesn’t match it, Google will show it the door. 🚪

WordPress is a powerful platform that has made it easier than ever to design and build websites. Whether you’re a seasoned professional or just starting out as a WordPress web designer, understanding how to get the most out of the platform is essential. From choosing the right themes to optimising site speed and security, there’s a lot to consider. In this article, we will cover the Top 10 Tips to help WordPress web designers create stunning, functional, and high-performing websites.

1. Choose the Right Theme

Look for themes with built-in SEO features and compatibility with popular page builders like Elementor or Divi. Additionally, ensure the theme aligns with the goals of the website in terms of design, features, and user experience. Using themes like Astra, GeneratePress, or OceanWP is popular among WordPress designers for their flexibility and performance.

2. Optimise Images for Speed

Use tools like Smush or ShortPixel to compress images without sacrificing quality. Also, using modern image formats like WebP can drastically reduce file size, helping the website load faster without compromising visual quality.

3. Utilise a Caching Plugin

Properly configuring these plugins can also reduce the load on your server, resulting in a smoother user experience and higher SEO rankings.

View More: Best Caching Plugins

4. Ensure Mobile-Friendliness

As a web designer, use responsive design techniques and test how your site looks and performs on various mobile devices. Use tools like Google’s Mobile-Friendly Test to check if your website meets mobile optimisation standards.

5. Use a Child Theme

If you plan to make customisations to your WordPress theme, always use a child theme. A child theme is a copy of the original theme that allows you to modify the design and code without losing your changes when the theme is updated. This is especially useful for developers who need to add custom CSS or functionality to a website. By using a child theme, you ensure that your customisations won’t be overwritten when the theme updates.