TopShop Unique SS13 Real Time Customisable Catwalk ! The NewYork Times calls TopShop a phenomenon which i totally agree with. On september 16 th Top Shop offered its fans a new experiment, which was never tried before. The company has created a live-streaming customisable catwalk for the Topshop Unique SS13 fashion show. It took a live-stream of the show, and synced it to the website that delivered a real-time customisable catwalk experience where users could instantly buy the look that was walking down the runway, flick through the various colour options for that same outfit, see the makeup of each of the models were wearing, share live photos of each model/outfit as they walked down the runway and even download the music playlist. Cool stuff isn't it !