Identify the problem, not find the solution.
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Identify the problem, not find the solution.

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Today we’d like to introduce The Customer Journey Canvas, which will also be part of the book.
The #CuJoCa has been developed to support you when designing services. You can use it not only to give yourself a quick overview of certain service processes, but also with providers for a self-portrayal and with customers and other stakeholders to explore and evaluate services.
The Customer Journey Canvas is available under cc license. Try it, adapt or modify it, and tell us what you think.
GET IT HERE
Hat-tip to Alexander Osterwalder from »Business Model Generation«.