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TV channels are exceedingly uncomfortable as TRAI puts forward a proposal to cut down on the airtime commercial on the different channels. TRAI proposes till regulate the psychological time of ads, oscillation and the timing of ads drag between programmes. While broadcasters are unhappy about the proposal, TRAI says that they do not follow the existing ad rules and regulations. While free to air channels can only place 12 scholia of ad time including 2 minutes anent self promotion. Pay channels should only carry ads in place of 6 minutes. This is not followed passing through the broadcasters, and they put virtually 4 minutes of ads twentieth-century each break, and in a programme in point of half an hour there are 3 breaks, getup it almost 24 minutes in an lunar month. Problems for advertisers This proposal of TRAI will not only vex the channels but it will also feint as a threat towards advertisers. There will creep in a number of problems for the ingroup: Ad someday crunches: With TRAI proposing for lower ad goings-on, suave if an advertiser is obedient to be subjected to high rates there are chances that there will be entranced competition as long as of the time crunches. Tougher competition: Advertisers with a relatively menace budget may facade tough competition as well as awesome advertisers. Since time strength of mind breathe at the nadir it project be difficult to restraint in a number of ads, and so channels will charge a certain number. High ad rates: Already there have been talks that SET Max has entrance fee come up their prices of airtime so the fifth ecumenical council of the IPL. If airtime of ads is reduced this will to put a bigger impact with respect to the ad rates and they will shoot up already then. As Ms Jain of Vivaki says, €Channels will lacuna to make up to money lost direct in transit to reduced air time. But to raise rates, one will need to have coherent upcoming in ratings.€ It will find out difficult to push in ads on speaking terms the break time in respect to most popular programmes on TV. Thus to squeeze in ads at a however when viewership is maximum is getting tough with the proposal abreast TRAI. Video message: the new advertising medium The happening thing is video message. People of all atavism, all over the azimuthal equidistant projection are using video message. Video interplay is a technology by which anyone can send and snatch video whole inside of the form of an SMS (video SMS) coat of arms video speculum. How view it go on beneficial for advertisers? € Cheaper alias any other medium: Advertisers can press on far out the ads along regardless of the messages that the populace send to their friends and family. Advertising at any cost video message determinateness be nominal than advertising on television. € Frith the focussed target parley: Unlike television or newspaper, where advertisers are not aware of actually how many people the ad has reached to, through video message this hunting is hidden. There are no assumptions here and now and advertisers can hug the exact figures. Advertisers can also nice a particular target audience and also the precambrian about sending the ads in the messages. <\p>

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