#ticket stuff

This is from the Ticketmaster TikTok.

A couple things we love:

It looks like you don’t have to wait for a code just sign up for presale and then login.

NO DYNAMIC PRICING

Yep.

I’m glad you mention because it gives me a chance to remind folks:

Every part of this process is meant to be activating and keep you out of your most rational mind.

To get tickets you have to go through the following steps:

Sign up for a code. They remind you that codes are limited.

Get the code. Again, very few people get them.

Join the queue. They remind you how limited tickets are and how many people are in line.

Choose a ticket. The first 1-3 are almost always “a fan beat you to the ticket.”

This whole process is super activating to our nervous systems. And when a nervous system is activated most people lose access to their prefrontal cortex. Which is the part you need to make complex decisions.

Again, they are doing it on purpose. It is supposed to play on your FOMO like whoa.

What that means is that people are more likely to spend more money because they’re trying to be fast and acting out of fear.

I find just knowing this is helpful if only so I don’t feel broken somehow when my heart races.

Here’s my other advice:

Breathe. That sounds trite but is also true.

Look at the seating chart in advance and have a plan.

Set a budget. Know what you’re willing and able to spend.

Yeah, this doesn’t surprise me either. At an Arena there’s no way they can check. The only place they ever checked my ID was the Troubadour which held 500 people not 20,000.

They no longer do best available. When you get in, you'll be on the seat map. You have to choose individual seats.

I usually start with the tickets I want and try for that. And I go by sections. So if I need to I go up rows in the sections I want.

They will sell out fast but that doesn't mean you have to take the first thing. But thinking about it in advance helps.