OTAGO: Inspiring the Future of Craft
Yesterday I visited three events in one: Top Drawer, Home and CRAFT. All three fairs give visitors an insight into what’s new in terms of gifts, homeware and not least of all original design, all with a commercial appeal. I am always inspired and excited when speaking to designer-makers who put a lot of thought and meaning into their collections.
Considered design is certainly trending at the moment and not only are consumers looking for all things new and exciting, they are also seeking out designs that tell a story and interact with users on an emotional level. Colour, pattern and texture are key here, used to enhance the practical aspects of many a product.
One brand that lives and breathes thoughtful design is OTAGO, an ethical design company founded by design duo Anna Rose and Eddie Sercombe in 2013. I first came across this brand during Tent, London and am pleased to see that it is going from strength to strength.
‘Timeless objects for people who define their own style,’ is the brand’s motto, creating visually inspiring products. Not only that though, these are objects with a real soul.
Otago collaborates with artisans from marginalised communities to create collections of fine objects for the contemporary interior. By incorporating local artisanal skill with cutting edge design, Otago creates beautiful pieces for the home. The debut collection features pieces made by artisans in East Africa.
Focusing on the ethical sourcing of the products, as well as the quality of the design and craftsmanship, the duo work with makers to provide the services they need to preserve and enhance artistic traditions. Otago keeps them up to date with new ideas and design techniques, whilst ensuring fair trade standards are maintained. This sharing of knowledge and exchanging of skills ensures unique craft can and will live on in our trend driven world.
As of this month Oatgo will have pieces from its collection in London's most desirable shopping destination Selfridges & Co. Products will also be available on its own online store very soon.
www.otagodesign.com
