Not just a T-Shirt, Not just a Brand: Lessons from Bobby Hundreds on Streetwear and Culture👕📚
image source ©2024, Saima Geneya
One of the first interviews I watched that introduced me to streetwear was with Bobby Kim aka Bobby Hundreds— the cofounder of the streetwear brand The Hundreds. So when I was walking around Barnes and Nobles and saw his book I immediately picked it up. In his books he delves into how streetwear is not without culture and community. In fact, the two vital forces are what drive streetwear. Not only does Bobby offer his funny, authentic, and insightful journey from being an artistic kid with immigrant parents growing up in California. He also shows how his journey is meant to inspire a community that looks after one another.
One of the biggest lessons I took, that has changed my creative process since, is that you have to take your history, memories, and community wherever you go. From the little moments you have during childhood to the trials and tribulations we go through as young adults. It is what makes streetwear a cultural mixing pot expressed through clothes and art. I also have immigrant parents who supported my artistic endeavors. Which makes me work even harder for a career in Art and Fashion PR. So thank you Bobby Hundreds for this book and let’s see how my creativity evolves with it. 🪐🌺
image source ©2024, Saima Geneya