#thisisfree

also me: w-watermelon juice

CONVENE v8 -pt.12 The last take-away from this conversation was the importance of knowing the pillars of your brand. And those pillars - to be real and lasting - need to be based in values. All of the other questions about look, feel, campaigns, marketing, storytelling, positioning, partnership...and the list goes on...can be answered more clearly when you know your brand pillars and consistency can be achieved when those pillars are based in values. 📷 by @avrndwny #convene #panel #branding #conversation #creatives #toronto #thisisfree #thecreatorclass #vision #watrvision

CONVENE v8 -pt.11 Our stories and or processes evolve. Brands evolve. Aspirations evolve. 📷 by @avrndwny #convene #panel #branding #conversation #creatives #toronto #thisisfree #thecreatorclass #vision #watrvision

CONVENE v8 -pt.10 When a brand is an expression of, and grounded in, aspiration that is when it can have an impact, it can inspire and it will endure. This hit home when @talyalee said her aspiration is inspiration. 📷 by @avrndwny #convene #panel #branding #conversation #creatives #toronto #thisisfree #thecreatorclass #vision #watrvision

CONVENE v8 - pt.9 When speaking with Gloria about how she approaches her work around branding, she told me she draws on story structure: beginning, middle and end. One of the moments where my mind was really sparked was when she started to provide an example of how she does this with a product and I realized that you can have a beginning, middle and end within in the beginning of a story, within the middle and within the end. 📷 by @avrndwny #convene #panel #branding #conversation #creatives #toronto #thisisfree #thecreatorclass #vision #watrvision

CONVENE v8 - pt.7 It is one thing to experience rejection and judgment as you grow into your creative journey, which is a part of Kadeem's story. It is another thing to draw on that to create a safe, no-judgement zone in your own process to ensure that nobody you work with is made to feel the way you did when going through that. Hearing Kadeem explain this moved me. And it explained why there is so much love for him from the people that have had the experience of collaborating with him. #convene #panel #branding #conversation #creatives #toronto #thisisfree #thecreatorclass #vision #watrvision

CONVENE v8 - pt.6 There is more creative energy and talent in the GTA then most can imagine. There are some people that you can sense you will be seeing redefining the possible and making an impact that we can be proud of (and inspired by). Gloria is one of those people in my eyes. #convene #panel #branding #conversation #creatives #toronto #thisisfree #thecreatorclass #vision #watrvision

CONVENE v8 - pt.4 When we are able to be vulnerable in sharing our story connection and impact can happen. I’ve seen it and experienced it. It’s like a line of poetry travels into the core of your being like an electrical current. And something is shifted, opened up and made more possible. #convene #panel #branding #conversation #creatives #toronto #thisisfree #thecreatorclass #vision #watrvision