#third party data

Towards the end of March, AdWeek broke the news that "Google Mulls Third-Party Ad-Targeting Restrictions." Criteo's stock dropped 30% and TradeDesk saw a 15% drop while Alphabet's stock showed the least impact at 5%. I believe the market did not fully understand the implications of what advertising experts and insiders had leaked to AdWeek. It is my prediction Alphabet will have to let go of roughly $5 billion in quarterly revenue if the company aims to become a leader in artificial intelligence and sensitive data.

Data trove thought to have been shared prior to Facebook's policy reforms

While a backlash against misuse of consumer data has spurred new privacy legislation and regulations that advertisers must comply with, it remains the case that careful use of third-party data can improve results, including on major advertising platforms like Facebook.

Data helps organizations make informed decisions. We explain how organizations can use zero-party, first-party and third-party data to their advantage.