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7 Reasons Why Your Business Needs A Mobile App

POSTED ON18 JANUARY 2021

A smart phone, indeed! A cell phone! Other than making phone calls or sending text messages, the main functionality is to run a large host of applications that serve almost every possible purpose you can think of. Companies from all over the world, which sell an unimaginable variety of goods, have started to move from the physical marketing tactics of leaflet distribution, To the mobile genre, printing advertising, and hanging billboards.

Mobile marketing is becoming one of the most influential media that brings the company to the next level with the introduction of fresh marketing trends and sales strategies. In addition to major players such as banks or department stores, mobile apps are intended for small and emerging businesses such as a hotel or a coffee shop. Many small companies and start-ups do not know how much economic opportunity in this marketing medium lies. Many small entrepreneurs connect themselves these days with the bigger brand names’ mobile applications and can be reached via their mobile app.

New and Existing Customer Visibility

You will be available 24*7 to your customers and will be able to communicate at any time of the day with each other. ThinkStraight will ensure that you will always realise that you are approaching your client with the same face and bringing more value to your relationship with them through a powerful mobile presence. If a large number of your current customers download and use your app, there is also the opportunity to attract a new audience who for the very first time will experience your brand.

Sales growth

This is a new channel in which you can raise the profits of the company. Depending about how big the audience is, it can be quite an important boost. You will inspire clients to buy from you with deals, discounts and bonus push notifications. You can contact all the users who have installed software directly. The ability to make mobile payments, the popularity of which is growing exponentially, is another benefit of an app. People do not want to waste time shopping anymore, because when getting a coffee at home, the same items can be purchased with a smartphone.

Marketing and communication channels

Through different marketing strategies, mobile apps can be effectively used to draw attention to the brand. In this way, you extend the potential consumer base and build trustworthy relationships with them.

Customer loyalty growth

The company is given a powerful tool to improve loyalty by allowing consumers to book a table, order food or pay for their order using the software on their mobile. Integrate loyalty services into the mobile app and share with consumers valuable coupons, discounts, or incentives. By submitting push alerts about fresh deals and offers, you can take full advantage of the personalization tools. You will provide access to exclusive deals and exclusive bonuses to users who have activated the app.

A source of valuable analytics

You can gather a lot of valuable data for further research with the use of a mobile app. You will discover, for example, which items your clients purchase the most. In addition to how much time they spend on the app, You can understand how you can optimise it and provide them with a better user experience by monitoring the way users communicate with your app. The secret to success in every market niche is knowing your clients.

Competitive advantage

Not all businesses take full advantage of their own sites’ capacity, let alone their mobile apps. Some businesses do not even have them, because they think them unnecessary for some reason! Competition is still low in this region, and this should certainly be taken advantage of. You will comfortably improve your role for the future if you manage to be among the first to start using mobile apps as a marketing and sales tool. It is important to take as many chances as you can to educate about the brand in today’s highly competitive environment and increase its popularity.

Scheduling & Reminding

Use a mobile app to enable customers to make appointments or sign up for classes via their cell phone or tablet if you are a service provider, such as a salon or an exercise studio. To confirm appointments or lessons, and to send reminders, use text or SMS messaging.

Think Straight

Think Straight and Talk Straight. Thats our motto. Our endeavor is to ask straight questions, provide our customers and clients simple and straight solutions to their problems. Keeping things simple and straight has helped us delight our customers by timely and quality delivery and help us get more projects and services. We have helped partners in different geographies to outperform the competition and stay ahead of the innovation curve.

Going green” is a growing movement that is quickly establishing itself as the favored method of saving the environment. This is now evident in many facets of our lives, including recycling, energy-efficient electronics, renewable energy sources, environmentally friendly automobiles, and green structures.

Under the concept of “Green Computing,” computing has also established its role in helping to save the environment. Green computing is the use of computers and their resources in an environmentally responsible and eco-friendly manner. In a broader sense, it’s the study of how to design, engineer, manufacture, use, and dispose of computing systems in a way that has a low environmental impact. Green Computing, also known as Green Technology or Green IT, has quickly risen to the top of the technology usage rankings.

What is green computing?

Green computing, often known as green technology, is the energy-efficient and environmentally beneficial usage of computers and other computing devices and equipment. Green computing organisations frequently use energy-efficient central processing units (CPUs), servers, peripherals, and power systems. They are likewise concerned with lowering resource consumption and appropriately disposing of both physical and electronic trash (e-waste).

The Energy Star labelling scheme was one of the first green computing projects in the United States. The Environmental Protection Agency launched this voluntary initiative in 1992, and manufacturers applied it to enhance energy efficiency in computing gear and other sorts of equipment. The Energy Star certification is widely used, particularly on laptops and displays. Similar schemes have been adopted in European and Asian countries.

What does a green computing strategy involve?

Data centres, equipment rooms, storage facilities, and other elements that utilise or are influenced by energy use are often the focus of IT managers’ energy efficiency initiatives. One of the motivating forces is the desire to save money. Green initiatives are also aided by government restrictions relating to energy conservation. A third reason driving the green movement is concern about climate change, as well as personal and societal pressure to be environmentally responsible.

Companies’ green computing strategies can include the following steps:

–Work from home. The COVID-19 epidemic has prompted numerous adjustments in the workplace, including those that have resulted in lower energy use. The number of persons commuting to and from work has reduced. It has also reduced the number of staff working in a company’s facilities, lowering demand on energy, water, and other resources.

–Technology that is intelligent. To collect and analyse data about the data centre and construct a power usage model, organisations can employ internet of things sensors and artificial intelligence (AI) monitoring technologies. In the data centre, AI-powered gadgets can also handle heating, cooling, and power on their own.

–The data centre will be upgraded and rearranged. Older equipment typically consumes more energy and generates more heat than modern equipment. Heating, ventilation, and air conditioning (HVAC) efficiency can be improved by using hot and cold aisle layouts to categorise assets based on energy use and temperature.

–Turn off the lights. During extended periods of inactivity, CPUs and peripherals can be powered down and turned off. Only use energy-intensive peripherals like laser printers when absolutely necessary.

–It’s important to plan ahead. Do computer-related work in blocks of time, turning off hardware while not in use.

Green computing’s importance

Green computing’s main goal is to reduce energy consumption. This not only saves money on electricity for businesses, but it also minimises the carbon footprint of IT systems.

In the study of data centre design, the environmental impact of IT components is critical. Computers and other computing resources have become very energy-efficient assets thanks to advances in energy management and conservation. To make data centres, office buildings, and other high-energy assets more environmentally sustainable, green design has become a crucial aspect of new construction and building improvements.

Reduced consumption of fossil fuel energy is a significant factor with green IT. This contributes to a reduction in pollutants in the atmosphere and water system. Reduced emissions have been demonstrated to improve weather and reduce air pollution.

The usage of energy-efficient equipment, power systems, lighting and HVAC systems, and a range of ancillary systems has emerged from incorporating energy considerations into the system development lifecycle. Many data centre components, for example, have a sleep mode that decreases power consumption or entirely shuts down a system when it is not in use.

Green manufacturing is supported by the majority of IT equipment manufacturers. As previously stated, while buying IT equipment and data centre components, the Energy Star emblem is an important statistic to consider.

What are the Advantages of Green Computing for the Environment?

Green Computing, in its most basic form, reduces the environmental impact of technology. This comprises energy conservation, loss minimization, and long-term viability. Green computing strives to reduce the Information Systems and Systems industry’s and its associated businesses’ carbon emissions. Energy efficiency and electronic waste are the two main strategies used in green computing. CPUs, servers, and peripherals are all energy efficient, resulting in reduced resource utilisation and energy efficiency. E-waste refers to the proper disposal of electronic waste.

Efforts and Limitations in the Workplace

The Organization for Economic Co-operation and Development (OECD) has published a study on over 90 government and private sector initiatives relating to “Green ICTs,” or information and communication technologies, the environment, and climate science. According to the study, efforts to combat global warming and environmental devastation should focus on greening ICTs rather than their original deployment. Only 20% of activities have quantitative objectives, with federal programmes having more objectives than private groups.

1) Manufacturing :

The Climate Savers Computing Initiative (CSCI) aims to reduce the amount of electricity used by computers in both active and non-active stages. The CSCI provides a list of green things from its member organisations, as well as computer power-saving suggestions.

>It all started on June 12, 2007. The word originated from the Worldwide Fund for Nature’s Environmental Savers initiative, which began in 1999. The Computing Initiative also includes the Worldwide Fund for Nature.

>The Green Computing Commission designed the EPEAT (Electronic Product Environmental Assessment Tool) to help people buy “greener” computers. Computing equipment is evaluated by the Commission using 51 criteria, 23 of which are mandatory and 28 of which are optional, to determine its productivity and long-term viability. The number of alternative standards a product meets determines whether it receives a gold, silver, or bronze rating. On January 24, 2007, President George W. Bush signed Presidential Order 13423, requiring all US federal agencies to use the Electronic Product Environmental Assessment Tool when purchasing information systems.

>The Green Grid is an international corporation that aims to enhance the power efficiency of data centres and virtualized server environments. Dell, AMD, IBM, Rackable Systems, APC, HP, Intel, Microsoft, SprayCool (bought by Parker in 2010), Sun Microsystems, and VMware, among others, created it in February 2007. Since then, the Green Grid has grown to include a diverse group of stakeholders, including end-users and government agencies, all of which are collaborating to improve the efficiency of data centre infrastructure (DCIE).

2) Government:

Green computing-friendly rules and policies are being developed by a number of government agencies. The Energy Star programme was modified in October 2006 to include stricter emissions criteria for office equipment as well as a graded leaderboard for approved products.

By 2008, 26 states in the US had launched national recycling programmes for old computers and office equipment. Producers must either pay a “prior reclamation charge” for each item sold to customers or reclaim the equipment from the trash, according to the laws. In 2010, President Barack Obama signed the American Recovery and Reinvestment Act (ARRA). Under the legislation, around $90 billion will be allocated to green initiatives (energy efficiency, renewable energy, smart grids, etc).

In January 2010, the US Energy Department provided $47 million from ARRA monies to efforts aimed at improving the power performance of information centres. Data centre hardware and system optimization, electrical system upgrades, and cooling solutions were all examined in the programmes.

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If you are using Azure and about to select an orchestration service in which to host your application, you are probably confused with the following decision:

Should I deploy my application in Azure Kubernetes Service or in Azure AppService?

While this decision ultimately depends on the requirements at hand, there are long-term implications for your choice.Let’s discuss the things in little detail:

Azure App Service is a fully managed HTTP-based service for hosting web applications, REST APIs, and mobile back ends. If you are looking for a quick hosting solution for your application in Azure, Azure AppService is definitely the easiest & quickest way to be up and running. It supports deployment from source code or docker image.

When your application development moves towards a container based approach, the need to orchestrate and manage resource is important. Kubernetes is a container orchestration technology. Kubernetes groups the containers that support a single application or microservice into a pod. AKS manages your hosted Kubernetes environment, making it quick and easy to deploy and manage containerized applications without container orchestration expertise. It also eliminates the burden of ongoing operations and maintenance by provisioning, upgrading, and scaling resources on demand, without taking your applications offline.

Below are the advantages of AKS over Azure App serviceResource Control

In AKS, you can control CPU, memory for each container inside a pod. But in Azure App service, there is no way to limit the consumption of memory and CPU services in AppService.

Environments

The only way to create more than one environment in AppService is by having multiple AppServicePlan. Each AppServicePlan runs in separate hardware, so it is not possible to share computing resources across the environments.

In AKS, We can have separate environments by having separate clusters or by creating separate namespaces inside the same Kubernetes cluster. It is also easy to create new environments as a namespace can be created very easily in Kubernetes. Furthermore, it is possible to isolate workloads by using separate node pools.

Pricing

Running applications in App Service Plan is much more expensive than running them in AKS. E.g. running AKS cluster is entirely free. You pay only for the underlying VM infrastructure. With App Service Plan, you also pay for managed service that makes sure your containers are always working. Visit for AKS Pricing details

Below are the advantages of Azure App service over Azure Kubernetes ServiceFast Setup

Setting up an App Service is also very straightforward. It takes maximum of few hours to deploy your first container, even without prior experience with it.

Much Easier to Manage

Azure App Service for Linux is much easier to manage than Kubernetes. It is a fully managed service, which means that there is an SLA guarantee on your application working in the environment.

Auto Scalling

Azure App Service is easy to scale. You get automatic scaling, such as by CPU usage, out-of-the-box. App Services also provide you with free SSL certificate for one of the Azure domains that you get along with the service. But Auto scalling in App service comes with extra cost.

Conclusion

Azure App Service is NOT a container orchestrator. This means that you will not get all the flexibility of a container orchestrator. It is a much simpler service, though. It does not require a lot of knowledge or experience with running containers and is definitely recommended for people that don’t know where to start with Docker.

On the other hand, if you need a microservice platform and you already possess significant experience with containers, you probably are better off with AKS. Remember that the price you pay is the knowledge and time effort to setup those solutions.

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