The Sacred Week # 2: Of breaking ground and opening up borders
For the second installment of "The Sacred Week" series, I wanted to look at Netflix's "Sacred Games" from a more industry-focused perspective.
Do not get me wrong here, I am by no means an industry professional or pretending to be one. Furthermore, I am still watching the show so some of my interpretations might be off-track (apologies if that is the case).Ā
Disclaimer set aside the show definitely gave me thoughts because of how unique / groundbreaking of a product it is in its larger - read industry - context.
I say groundbreaking because of its format. Sure, web series have gained tremendous momentum as of late. Youtube has been the privileged platform so far for such a format and commercial successes like "Roommates", "The Trip", or Bang Baaja Baarat" Ā have deepened interest for the format. Bigger brands like YRF (through it subsidiary Y films) or Mahesh Bhatt have embraced the opportunity. Web series have been interesting because they cater to a different type of audience than the TV series. They seem to be geared towards a young, urban, digitalized audience who is familiar with global content.
In that respect, "The Sacred Games" is not a complete novelty. However, its distribution pattern is different because of the platform it is on. Youtube is a free community while Netflix is a paid streaming service/production house. I am not familiar with Netflix's revenue model but paid streaming makes it strikingly different from Youtube content. For example, most Youtube web series seems to rely on 2 revenue streams : (i) revenue generated by traffic (youtube ads) or (b) revenue generated by product placement. Often the whole project is sponsored by a brand who benefits in return from generous and clever advertising.
"The Sacred Games" breaks away from the "Youtube" revenue model that largely had been most of web series were about. The show being such a success definitely will be instrumental in convincing of the commercial interest to be exploring the web series format on dedicated platforms.Ā
I especially feel that independent/indie and regional production houses will benefit the most from that success. Indeed what is really interesting about "The Sacred Games" is how non-mainstream it was marketed. Of course, it remains an A-List project but from the production (Kashyap's Phantom) to the directors (Motwane and Kashyap) to the cast, none of the big names are associated with the classic mass-orient entertainment Bollywood cashes on. Even Saif Ali Khan, who has consistently taken up - and shined - in "indie" content.Ā Again good web series have all been utterly entertaining: be it urban romcoms, erotic thrillers, or straight-up comedies they all have exhibited willingness to entertain their viewer above all goal (revenue model oblige).
Ā "The Sacred Games" is different: it is clearly not geared towards "mass entertainment" as usually understood in Hindi cinema. It has a much more elitist view of "entertainment". A case in point is, for example, the coherence of languages spoken by characters (Marathi characters speak Marathi when with family/fellow Marathis) and the equal importance of these dialogues in the viewer's understanding of what is going on. This happens rarely in classic mass entertainment because it simply excludes a lot of viewers from understanding what is going on. Therefore it is easier to either keep in one language with "regionalization" of vocabulary when needed or small dialogues that are not paramount or subtitles. The choice not to subtitle these parts in Hindi (at least not in my region) anchor the creative decision to favor storytelling more than the easy comprehension of the story by the largest audience. If my subtitling example is off-track, the tone, the nude scenes all indicate to the larger desire to appeal to an international audience (as in exposed to international cinema). Please bear in mind I am not saying one approach is right or the other wrong: both are valid and only indicate how a content is marketed.Ā
To end it here, I like the series and like what it brings to the table both in terms of content or format. But what truly makes me excited is how Netflix or Amazon Prime can open up borders and be amazing opportunities for regional industries to find an interesting format as well as a commercially viable platform to showcase their talent and their diversity at the global level.