#thedesignprocess

||week 13||

The early stages of developing my label + a semi-final version

||Week 11||

Sketching up some quick ideas for the layout of my drink packaging.

The main element I was trying to get an idea of was the background pattern. I know I want a combination of organic, pastel coloured shapes. After doing a bit more visual research on images, I decided that I would like to put a bunch of little sketches in these shapes - I have done a few rough ones underneath the label itself. I plan on putting these in the organic shapes at a slightly darker tone; for example if it were to be in the pink section, the sketches would be red/dark pink. 

As well as this I’m exploring different ways of displaying the logo/drink name in front of this background - I think that placing it in a big white outline of a milkshake is a good idea. I was concerned about how I could make it a bit more obvious the drink was actually a milkshake and I think this is a good way to do so, and by having it plain white it will contrast nicely against the eventful and colourful background.

||Week 10||

Here I look at what kind of a label I will need for my beverage packaging and what sorts of individual design components I will need to find/create. To do so, I have created a ‘Label Anatomy Diagram’!

Here I have used a drink from the brand ‘Nutty Bruce’ as an example as it was somewhat similar to the drink I’m creating so I figured it would be most relevant to look at when considering my own beverage packaging. 

LABEL ANATOMY

||Week 9||

Now that I know what visual direction I will be pursuing, this week I looked at determining and developing my own imaging style. We were instructed to do so by doing some visual research and collecting new image references.

I have decided to take my research to pinterest as it is an easy way to collect and organise a range of images. Here is the link followed by a preview screenshot:

https://pin.it/mVBsEXs

||Week 9||

This week we worked more on our logos and capturing our logo development process.

The first image shows some sketches I made in week 9 with ideas for what I wanted my logo to be. I wanted it to appear hand-drawn and I’m much better with a pencil and paper than I am with illustrator so this made the process a lot easier once I went to actually create it digitally!

Then, you see the development of turning these sketches (or similar) into vector logos using illustrator and experimenting with different fonts and colours, until I reach my final logo design!

INITIAL SKETCHES

FINAL LOGO DEVELOPMENT

for god knows what reason the final logo doesn’t wanna cooperate and show up when I save it as a jpeg even though its there!? so I’ve included a screenshot of it as well.

VISUAL DIRECTION #1

Some more in-depth experimentation of specific fonts, label ideas, symbols, images, etc. from last week! Liking the direction it is headed so far.

VISUAL DIRECTION #2