#technologyandinnovation

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It's almost axiomatic - business growth requires a clear vision or goal and strategies to support it. However, a lack of clear direction continues to be one of the most common complaints I hear from the development groups of industrial business to business companies.

IN “CAPITAL”, Karl Marx presented some striking thoughts about the nature of everyday products, which he called commodities. A commodity ought to be “a very trivial thing”, he argued, and “easily understood”.