#technologies of control

“The neoliberal regime deploys emotions as resources in order to bring about heightened productivity and achievement. Starting at a certain level of production, rationality – which is the medium of disciplinary society – hits a limit. Henceforth, it is experienced as a constraint, an inhibition. Suddenly, it seems rigid and inflexible. At this point, emotionality takes its place, which is attended by the feeling of liberty – the free unfolding of personality. After all, being free means giving free rein to emotions. Emotional capitalism banks on freedom. It hails emotion as the expression of unbridled subjectivity. Neoliberal technologies of power exploit this same subjectivity mercilessly. Rationality is defined by objectivity, generality and steadiness. As such, it stands opposed to emotionality, which is subjective, situative and volatile. Emotions arise, above all, when circumstances change – and perception shifts.”