HOMAGO (Hang Out, Mess Around & Geek Out) is an experiential learning theory based on research by Mizuko Ito on how youth learn in new and social media environments. 

While consideration of audience in museums and exhibitions is often placed in the domain of museum educators and interpretive planners, exhibition designers can and should be an active part of the conversation.  Exhibition designers bring design-thinking to exhibition project teams, which, at the very core, is all about how design works best for the people who are the end users: Audience/Visitors/Users. Designers must understand people to create successful products and experiences.

For those of you who are interestsed in learning more about HOMAGO as a way of considering teenage audiences in exhibitions please check out the following helpful links:

https://twitter.com/mizuko

http://explorecreateshare.org/tag/homago/

http://dmlcentral.net/resources/5195

http://dmlcentral.net/sites/dmlcentral/files/resource_files/yolloguidebook_r5.pdf