#tactilelabels

In today’s competitive marketplace, a product label isn’t just an information tool — it’s an experience. Among the many print techniques available, screen printing stands out as a premium choice for brands looking to elevate their packaging and create a lasting tactile impression. At Super Labels – Label Printers & Solutions for Every Industry, screen printing is offered as a specialised finishing option that adds texture and elegance to any label.

So what makes screen printing special? This process involves pushing ink through a mesh screen directly onto your label surface, allowing thicker, dense layers of ink to be deposited than traditional label printing methods. The result is a rich texture and depth that customers can not only see but feel — adding an upscale, premium feel that instantly enhances brand perception.

Unlike flat digital prints, screen printing creates a tactile surface, which gives labels a unique character and sensory appeal. This textured finish doesn’t just catch the eye — it invites interaction, making products feel more luxurious and high-quality. Many brands choose this method specifically to stand out on the shelf, because texture can be just as compelling as color and design in influencing customer choice.

In addition to its visual and tactile benefits, screen printed labels are also highly durable. The thick ink deposition helps resist wear and tear, making these labels ideal for products that undergo frequent handling or exposure to environmental stressors.