#taazzago

- Now track city level topic news such as Mumbai Crime, Bangalore Lifestyle 

- 10 new cities added including Madurai, Coimbatore, Vijayawada, Agra, Nashik, Vijayawada, Kochi, Kanpur, Visakhapatnam, Vadodara 

- Fixed few crashes & other bugs!

Bangalore / India, 24th January 2012 :  Bangalore based Taazza, the leading location-based service for India, today announced that it is rebranding TaazzaGO as Localbeat and launching on iOS platforms. TaazzaGO is among the top rated applications on Android for India and has successfully remained among the top 10 apps for India as rated by AppBrain all through 2011. The first of its kind application is a GPS-enabled system that allows users to know what’s happening around where they live in terms of news, shopping deals & discounts, events & yellow pages. The service is live in 40 cities and will soon be expanding to top 100 cities in India. 

"We are excited to rebrand as Localbeat as it portrays our application better. Average user spends about 70% of their life around where they live and work; we make their lives better and bring information to their fingertips. We are excited to bring our service to a passionate group of users on the Apple platform" said Arjun Ram, founder and director of Taazza. "The relaunch is a result of learning from our users on the Android platform where we have received over 250 ratings. India is expected to have 450 million smart phones in the next 4 years and we provide a first class service which makes a difference to their lives", he added.

The app surfaces content around where the user is at any given moment and provides the ability to drill down into the content that the user is looking for. The app also allows reporting issues in the neighbourhood & lets NGOs use this data to make the locality better. There are over 10 partners who use the location based marketing platform and are seeing much higher conversion rates on the platform. This release also adds a few more partners.

"We have actively listened to our user feedback and have increased the content on the platform drastically. The application has been rebuilt ground up and is aesthetically redone. Our previous release was already rated among top 40 beautiful apps on the Android platform. This release takes it to the next level." said Rajat Upadhyaya, Technology Head at Taazza.

The app is expected to reach over 100K downloads in the next couple of months and more partnerships in the next couple of weeks. The app is also an easy way for the NRI community to keep track of what’s happening back home at a local level.

The application "Localbeat for India" is currently available on Android Market and Apple iTunes Stores in all countries for FREE.

Video: http://www.youtube.com/watch?v=Ii03fcgsJ8M

Localbeat for iOS: http://www.localbeat.in

Localbeat for Android: http://android.localbeat.in

About Taazza

Taazza is the leading enabler of location-based services in India. Taazza's technology includes an industry-leading LBS platform, APIs, a local search engine and content indexing. For more information, go to http://www.taazza.com .

We are thrilled to open up iOS release to early users for testing before we push the app to the app store. No matter where you live you can keep track of whats going on with your neighborhood (Looking at you NRI's).

Incredibly excited to show you what we built. Loads more content, redesigned ground up. If things go well, we are looking to release it to app store early next week.

Please send us your device id (UDID) and we will add you on in the next 48 hours.

You can send your device id to [email protected] or DM us on twitter or leave your id on FB.

Look for us bottom row 6th from the left. Thx to @gamiki for the picture.

Asia’s Top 50 Apps is Asia’s pioneering award that recognizes innovation in the web and mobile application space. This award aims to increase the awareness for developers involved in building applications that changes the way people go about their daily lives.

This year’s Asia Top 50 Apps with over 160 nominations, more than 25000 votes in Facebook “Likes” and Google “+1″ and participation from over 10 countries, e27 together with SingTel Innovation Exchange (SiX).  

TaazzaGO is thrilled to chosen among the top 50 apps in Asia. e27.sg has been organizing Asia's top 50 apps successfully every year for the last 3 years. and we are thrilled to be in such good company. Whats even sweeter - we beat other well established location based services. Its a vindication of our offering in this competitive marketplace.  

A few users have reported crashes on Android 2.3.X  - specifically while interacting with other applications. A point release wasnt on the agenda, but given the list of issues that have been mentioned - we are working on a point release 1.5.1 - which should be available soon. This should also fix a number of UI related issues.

While we work on adding support for multiple platforms, we have made an internal decision not to support Android 1.6. Already only about 5% of our users are 1.6 and having to test 5+ versions of android is becoming a painful task. 

That is a not to say that the app will not work on 1.6. We will not be testing 1.6 any longer. Take this opportunity to upgrade to newer versions of android.

TaazzaGO on Android continues to do well with over 100+ ratings added in 3 months. Faster than all of our previous releases combined!

We are among a handful of apps that have over 200+ ratings in the market. So thank you!

Downloads and usage have increased. So have the reviews. We are consistently rated among the top 10 apps across reviews.

We couldn't have done it without you - our users - who have stood by us patiently as we iterated on the product. As part of the iPhone release - we have reworked the UX on Android as well. This should be released a few weeks after the iPhone release.

So thank you! Please continue to help us spread the word!

As we prepare to push out the iPhone release, our android app continues to do very well. In proud company ..

Trak.in

Two notable mentions in the top 10 category are Zomato and TaazzaGo. These apps have come to the top by their sheer usability and good user interface. TaazzaGo especially is a must have app for all local needs.

http://rtcl.at/ovTSiD 

App Storm

Top apps available specifically to Android users in India. There are of course tons of such apps in the Android Market, but I’ve found these to be the top of the lot in terms of design, quality and usability.

http://rtcl.at/qlLybV

The Gadget Fan

TaazzaGo is probably the only local app you might ever need. It is a location based app which finds out your location from your GPS broadcast and provides you with a bouquet of services including news, deals, and other services.