#localbeat

- Now track city level topic news such as Mumbai Crime, Bangalore Lifestyle 

- 10 new cities added including Madurai, Coimbatore, Vijayawada, Agra, Nashik, Vijayawada, Kochi, Kanpur, Visakhapatnam, Vadodara 

- Fixed few crashes & other bugs!

The coverage of our rebranding has been awesome across various media properties. Here is a sample of a few. There are also interviews with our CEO & Technology head. Enjoy!

FoneArena | TaazzaGO location-based app rebranded as Localbeat, now available for iPhone http://bit.ly/yppNuh

BGR India | Android app TaazzaGo rebranded as Localbeat, launches iPhone version  http://bit.ly/yLb4cM

MediaMughals | TaazzaGO rebrands as Localbeat and launches for iPhone http://bit.ly/ywpeeL

ThinkDigit News | Localbeat app brings location-based services for over 40 cities in India Apps http://bit.ly/wZH0Q0

Tech2 | Android app, TaazzaGo rebrands as LocalBeat, launches for iOS  http://bit.ly/AiAlDV

Techcircle.in | Location-based Android App TaazzaGO Rebrands Itself As Localbeat; Available On iOS Platforms  http://bit.ly/yYuofD

Technots | TaazzaGo Relaunches as Localbeat. Debuts An iPhone App; What Next?  http://bit.ly/xlCakE

World of Phones | TaazzaGo rebranded as LocalBeat, Gets launched for iPhone « http://bit.ly/z32HeE

telecomGyaan | TaazzaGO rebrands as Localbeat and launches for iPhone http://bit.ly/yYHQM4 

Bangalore / India, 24th January 2012 :  Bangalore based Taazza, the leading location-based service for India, today announced that it is rebranding TaazzaGO as Localbeat and launching on iOS platforms. TaazzaGO is among the top rated applications on Android for India and has successfully remained among the top 10 apps for India as rated by AppBrain all through 2011. The first of its kind application is a GPS-enabled system that allows users to know what’s happening around where they live in terms of news, shopping deals & discounts, events & yellow pages. The service is live in 40 cities and will soon be expanding to top 100 cities in India. 

"We are excited to rebrand as Localbeat as it portrays our application better. Average user spends about 70% of their life around where they live and work; we make their lives better and bring information to their fingertips. We are excited to bring our service to a passionate group of users on the Apple platform" said Arjun Ram, founder and director of Taazza. "The relaunch is a result of learning from our users on the Android platform where we have received over 250 ratings. India is expected to have 450 million smart phones in the next 4 years and we provide a first class service which makes a difference to their lives", he added.

The app surfaces content around where the user is at any given moment and provides the ability to drill down into the content that the user is looking for. The app also allows reporting issues in the neighbourhood & lets NGOs use this data to make the locality better. There are over 10 partners who use the location based marketing platform and are seeing much higher conversion rates on the platform. This release also adds a few more partners.

"We have actively listened to our user feedback and have increased the content on the platform drastically. The application has been rebuilt ground up and is aesthetically redone. Our previous release was already rated among top 40 beautiful apps on the Android platform. This release takes it to the next level." said Rajat Upadhyaya, Technology Head at Taazza.

The app is expected to reach over 100K downloads in the next couple of months and more partnerships in the next couple of weeks. The app is also an easy way for the NRI community to keep track of what’s happening back home at a local level.

The application "Localbeat for India" is currently available on Android Market and Apple iTunes Stores in all countries for FREE.

Video: http://www.youtube.com/watch?v=Ii03fcgsJ8M

Localbeat for iOS: http://www.localbeat.in

Localbeat for Android: http://android.localbeat.in

About Taazza

Taazza is the leading enabler of location-based services in India. Taazza's technology includes an industry-leading LBS platform, APIs, a local search engine and content indexing. For more information, go to http://www.taazza.com .