IN THEIR OWN WORDS: SYMON HAMMACOTT
Symon Hammacott truly has a global perspective on experience design, having led design teams in Europe, North America, the Middle East and Asia. He has a deep understanding of how to create and manage highly effective design organizations.
Symon was brought into SapientNitro to build the Experience Design practice across South East Asia and has played a central role leading the Singapore office towards a lean, Agile approach to solving the digital transformation problems of some of the region’s leading businesses.
Now as Chief Operating Officer for SapientRazorfish Hong Kong, Symon is steering the same transformation for the Hong Kong market. Read on to take a virtual tour of our Hong Kong office and gain insight into some of the opportunities Symon is most excited about.
Tell us more about SapientRazorfish Hong Kong.
SapientRazorfish is a fusion of two powerhouses in Digital Business Transformation – SapientNitro and Razorfish. SapientRazorfish Hong Kong is a strategy-led, digital innovation and service design consultant helping steer the Digital Business Transformation for some of the region’s biggest enterprises.
We are a pioneer of the digital age and remain in an avant-garde position, having been named by Gartner as leaders in our field. We are busy working in an Agile way, creating prototypes, then solutions that transform our clients’ businesses. Our Hong Kong clients include Nike, HSBC, Estee Lauder, Marriott, Asus, P&G Pampers, Standard Charter, SPCA and more.
What type of person thrives at SapientRazorfish Hong Kong?
We have a diverse team with diverse skills. Of course, the hard skills are important but those who succeed in our team all have similar traits. They’re open-minded, they’re never afraid to speak their mind, they’re opinionated and they thrive in our open environment. They’re also natural communicators with a depth of understanding and natural curiosity when it comes to technology.
What roles are you looking to fill?
We’re looking for Strategists, Technologists, hybrid Experience Designers and seasoned Account Directors (we call them Engagement Leads) who are collaborative, engaging and consultative professionals.
What makes the Hong Kong office special?
Without a doubt, our way of working. We use the Silicon Valley way of working, organizing sprint teams in the same manner as some of the most disruptive enterprises. This means despite being a global organization, we have a lean, start-up mentality and an uber-collaborative environment.
We work in a very Agile, collaborative way. We use sprint teams in particular as a way of unlocking great initial ideas, designing and developing solutions – all the right minds in the same space, working together towards a great outcome.
It’s proper design thinking on the move. You’ve got the point of view of technology, the point of view of the business, the point of view of the design team, the researchers bringing the customer’s point of view into the room. Then you’re all solutioning together in a democratic way to meet the KPIs of all those different things. This means the quality of the product we deliver is higher and it’s delivered faster.
Why should people want to work for us?
If you want to make things, to see your ideas transition into being tangible, live solutions or products that are making an impact, you’d fit right in here. I meet a lot of people with an interest in using digital technology to make an impact on businesses and people’s lives and I believe this is the best possible place to make an impact.
It’s a big claim but it’s true. Just look at the Gartner magic quadrant for digital – we own the top right. The power of Sapient as a technology organization with experience at scale; coupled with the power of Razorfish, a brand of creative, digital pioneers – this is a truly game-changing combination for businesses.
Additionally, our people make us great. We like to celebrate our wins and each other. We have a democratic, relaxed, creative and professional tone to our office which makes it a unique place to work.
By Rebecca Simpson, Regional Relationship Lead - PR & Marketing













