#swampstratcomm

Nobody is absolutely honest. 

Press Release 02/08/19

GAINESVILLE, Fla., February 8, 2019 (swampstratcomm-sp19.tumblr.com) – “Privacy” is one of the most controversial issues in the new era of technology. This week is Facebook’s 15th birthday, so all the experts in telecommunication field are full of enthusiasm to talking about its stories, scandals and history. So do the authors on MediaPost. From its financial report to users’ experience and advertisements, Facebook is exposed and criticized entirely. Yes, they are all negative information.

The latest journal that has been shared a lot is written by featured contributor Ted McConnell. He states two really interesting paradoxes. First, “Americans, being Americans, say that it matters, but they behave in a way that doesn’t indicate that it matters.” The “it” here refers to the privacy on social media. Indeed, people always comment about how those technology companies abuse their data while using them obsessively. Sometimes they would even be more serious when catching the stalkers than when realizing their privacy are sold or stolen by others. The second paradox, in a larger scale, is that the authority like General Data Protection Regulation has the right to penalize the company if the customer data it preserves are stolen. That is, “the victim gets fined.” At the same time, “the victim” usually has to solve the lawsuit as well. Both of the cases sound ridiculous and illogic. However, they are the truth that all modern people are facing.

No one has perfect integrity. No law is definitely equal. The world can’t stop developing because human beings are extraordinarily greedy. They are gaining new technologies, more money and more convenient life at the expense of time, privacy and health. Obviously, the payment is huge, and increasing as well. But this phenomenon must be inevitable for people to grow, to evolve, and to be satisfied. Now, the personal privacy is nearly given up. What will be the next?

MediaPost has been the biggest and most influential media, marketing and advertising website since 1996, offering news, blogs, directories for the 150,000-member community. Every year, the company holds more than 30 industry conferences and events countrywide and in Europe.

Press Release: February 8, 2019   11:59pm

Gainesville, FL., February 8, 2019 - MediaPost is an integrated publishing and conference company whose mission is to provide a complete array of resources for media, marketing and advertising professionals.

In Media Post’s February 7, 2019 article by Sara Guaglione guest editor, Ava Duvernay takes the subject of “The Art of Optimism” from the February issue of Time magazine and brings her unique perspective to the content. A variety of subjects are spotlights in this issue. 34 people from every aspect of the art world were featured in this piece. The ills of the world and the current state of division in the country have many people feeling helpless, even hopeless. Duvernay has not been immune to these feelings. With her platform it allows her to help but it also allows her to see things that she never did before. She is closer to the: bigotry, poverty, injustice, trauma, trouble.”

Duvernay used this piece as a gift to herself, a way to recharge her wearied spirit. She relies on the soul within the art for her healing. She reckons that everyone is made more alive by the optimism within art. Digging through the despair that is faced each day and grasping onto the ideals and goals of the artist enliven the heart. Being the filmmaker that she is Duvernay called out to followers to submit their own visions of optimism.

From reading Duvernay’s perspective on optimism and witnessing how it fills a void created by current circumstance it builds a desire within the reader to read the piece in Time and possibly contribute to the video submission. This piece gave the reader a peak under Duvernay’s hood to see what drives her, what fuels her passions and allows her to thrive as an artist herself. Optimism is gained after reading her vision and is felt even in looking at the cover art from the magazine.

Article:

Converse have been around for literally a century, yet they are still able to stay on the fringe of footwear through nostalgia and recruiting obscure personalities to represent their brand. By using celebrities such as Millie Bobby Brown and Pete Davidson, they reach a younger audience without alienating the older generation that grew up wearing Chuck Taylor’s. The message remains the same, that Converse are not a shoe, but a cultural icon of the underdog, the radical, or the outcast (and a sneaker).  

Dumb Ways to Die is such a fascinating ad campaign to me due to its social engagement. I’m not sure the creators anticipated to reach such a large audience. Currently on YouTube the video has been watched over one hundred seventy-four million times. The target audience was Metro users and an older audience due to the dark lyrics, but it also reached young audiences who were unaware of the actual advertisement at first.

People are influenced when they want to be influencers.

Press Release 02/22/19

GAINESVILLE, Fla., February 22, 2019 (swampstratcomm-sp19.tumblr.com) – Speaking of media and society, advertising must be mentioned. This week, the featured contributors of Media Insider are enjoying talking about this full-of variety media. It has extremely strong connection with human beings and exists every corner in their daily life. Nowadays, the popularization of social media gives unlimited opportunities to enterprises and brands for advertising placement. While this commercial activity is enlarging, not only business entities, but some individuals as well are getting huge benefit from it.

Advertisements are so close to people. Besides native advertising, influencer marketing is another new significant advertising approach. This strategy usually utilizes the positive impact from people who have high reputation or large number of fans. In other words, the audience of those influencers’ works will also be the viewer of the ads. The writer Gord Hotchkiss takes the Youtuber “Kyler and Mad” as an example in his article “Influencer Marketing’s Downward Ethical Spiral”. This family owns over 3 million subscribers on Youtube and 2.4 million followers on Instagram. “A single branded photo on their feed goes for sums in the five-figure range.” (Hotchkiss) It implies the great commercial value this kind of advertising would bring to the market, the brands and the influencers. Based on this environment, Gord points out that influencer marketing is much darker, vaguer and more immoral than regular advertising with clear, direct trades. Those influencers are trying to show a perfect “reality” to the public, while the brands are offering them confidence, rights and money. The market is not pure and transparent any more.

Indeed, social media makes advertising more complicated. It doesn’t make people’s life easier as well. Not everyone can live like the Fishers family. The influencers create ideal life to the audience. At the same time, in a negative perspective, they are “using” their fans to take advertising business and making profit. This phenomenon is inevitable during the development of social media and technology. But is this a positive effect or not? Probably only time can prove that.

The Media Insider is one of the branches under traditional media category of MediaPost Communications. The company has been the biggest and most influential media, marketing and advertising website since 1996, offering news, blogs, directories for the 150,000-member community. Every year, it holds more than 30 industry conferences and events countrywide and in Europe.