#tradejournal2

Nobody is absolutely honest. 

Press Release 02/08/19

GAINESVILLE, Fla., February 8, 2019 (swampstratcomm-sp19.tumblr.com) – “Privacy” is one of the most controversial issues in the new era of technology. This week is Facebook’s 15th birthday, so all the experts in telecommunication field are full of enthusiasm to talking about its stories, scandals and history. So do the authors on MediaPost. From its financial report to users’ experience and advertisements, Facebook is exposed and criticized entirely. Yes, they are all negative information.

The latest journal that has been shared a lot is written by featured contributor Ted McConnell. He states two really interesting paradoxes. First, “Americans, being Americans, say that it matters, but they behave in a way that doesn’t indicate that it matters.” The “it” here refers to the privacy on social media. Indeed, people always comment about how those technology companies abuse their data while using them obsessively. Sometimes they would even be more serious when catching the stalkers than when realizing their privacy are sold or stolen by others. The second paradox, in a larger scale, is that the authority like General Data Protection Regulation has the right to penalize the company if the customer data it preserves are stolen. That is, “the victim gets fined.” At the same time, “the victim” usually has to solve the lawsuit as well. Both of the cases sound ridiculous and illogic. However, they are the truth that all modern people are facing.

No one has perfect integrity. No law is definitely equal. The world can’t stop developing because human beings are extraordinarily greedy. They are gaining new technologies, more money and more convenient life at the expense of time, privacy and health. Obviously, the payment is huge, and increasing as well. But this phenomenon must be inevitable for people to grow, to evolve, and to be satisfied. Now, the personal privacy is nearly given up. What will be the next?

MediaPost has been the biggest and most influential media, marketing and advertising website since 1996, offering news, blogs, directories for the 150,000-member community. Every year, the company holds more than 30 industry conferences and events countrywide and in Europe.

Press Release: February 8, 2019   11:59pm

Gainesville, FL., February 8, 2019 - MediaPost is an integrated publishing and conference company whose mission is to provide a complete array of resources for media, marketing and advertising professionals.

In Media Post’s February 7, 2019 article by Sara Guaglione guest editor, Ava Duvernay takes the subject of “The Art of Optimism” from the February issue of Time magazine and brings her unique perspective to the content. A variety of subjects are spotlights in this issue. 34 people from every aspect of the art world were featured in this piece. The ills of the world and the current state of division in the country have many people feeling helpless, even hopeless. Duvernay has not been immune to these feelings. With her platform it allows her to help but it also allows her to see things that she never did before. She is closer to the: bigotry, poverty, injustice, trauma, trouble.”

Duvernay used this piece as a gift to herself, a way to recharge her wearied spirit. She relies on the soul within the art for her healing. She reckons that everyone is made more alive by the optimism within art. Digging through the despair that is faced each day and grasping onto the ideals and goals of the artist enliven the heart. Being the filmmaker that she is Duvernay called out to followers to submit their own visions of optimism.

From reading Duvernay’s perspective on optimism and witnessing how it fills a void created by current circumstance it builds a desire within the reader to read the piece in Time and possibly contribute to the video submission. This piece gave the reader a peak under Duvernay’s hood to see what drives her, what fuels her passions and allows her to thrive as an artist herself. Optimism is gained after reading her vision and is felt even in looking at the cover art from the magazine.

Article:

Marijuana May Not be the go to Anecdote for New Moms

Press Release Published February 8, 2018

Gainesville, Fl., February 8, 2019 (swampstrattcomm-sp.19.tumblr.com)- The topics in this week’s MDedge included the financial and economic part of the medical field, a Supreme Court abortion case, and new drug approvals. One drug that has recently been receiving good press for its medical benefits despite preconceived notions, is marijuana. While the legalization of marijuana is on the rise due to its wide-range of benefits and lack of imminent harm, new research suggests that marijuana is not for everyone, and that it could especially cause harm to pregnant mothers and their unborn children. The rate of pregnant women age 18 to 44 using marijuana is increasing, and social media headlines that advocate for using marijuana for nausea and morning sickness contributes to this rise. Although marijuana’s legalization gives the impression that it is benign, the American Academy of Pediatrics (AAP) is urging women who are pregnant and or breastfeeding to refrain from using it due to the possible long-term effects on the mother and child.

“We do not have good safety data on prenatal exposure to marijuana. Based on the limited data that do exist, as pediatricians, we believe there is cause to be concerned about how the drug will impact the long-term development of children,” Sheryl A. Ryan, MD. Despite limited research, a study was conducted by the AAP that showed that exposure to cannabinoid can increase the permeability of pharmacological agents and recreational substances through the placenta. This is the case for delta-9-tetrahydrocannabinol (THC), a substance in marijuana that can potentially cross the placental barrier and enter into fetal blood (MDedge). Although some may argue that using marijuana in small doses has no effect, several studies show that using it in any portion-small or large, puts the mother at risk for anemia, and the fetus at risk for a low birth weight and neonatal intensive care unit (NICU) use. Other possible effects include impaired mental development, deficits in function, hyperactivity, symptoms of depression, and a higher chance of substance abuse. 

Another study was conducted by Kerri Bertrand at the University of California that looked into concentrations of cannabinoid in breastmilk. From 2014 to 2017 researchers analyzed 54 samples of breastmilk donated by fifty women who used marijuana. Out of the 54 samples, 34 of them contained delta-9-THC six days after using marijuana. While ten other samples contained substances that were also cannabidiol (MDedge). 

Although the imminent effects of marijuana on pregnant or breastfeeding women as well as their children is uncertain due to it only currently being legalized, researchers and doctors alike are discovering that this docile drug will inevitably have very harmful long-term effects. 

MDedge: ObGyn is a trade journal that includes various articles on cutting edge and relevant news in the medical field of obstetrics and gynecology. Its news is delivered by experts in the field, and includes clinical reviews and recent research. It also includes content offered from the publications of OBG MANAGEMENT and Ob.Gyn.News.

How the large brand is redirecting marketing efforts to target a growing snack sector

Press release published March 29, 2019

Gainesville, FL, March 29, 2019 (Swampstratcomm-sp19.tumblr.com) - One interesting development that occurred in the advertising industry recently was the 12 hour Facebook outage. During this outage, advertisers still paid for their ads, yet they were not able to be viewed, causing businesses that advertise on Facebook to lose money. Facebook is currently looking into administering refunds. Another article of interest addressed a new alliance among TV companies to help create addressable advertising, a means of distributing ads according to individual household, rather than entire networks. This new system would allow for the television medium to improve their measurement and targeting of advertisements to rival digital ad spaces such as Google and Facebook. Finally, Snapchat has made a huge decision that will favor creators across their platform by paying creators with large followings. This decision should bring back large users who had previously left the app for more business oriented apps such as Instagram and Facebook.

The article that I chose to focus on this week looked into the Campbell company, and their decision to leave soups on the back burner while they turn to snacks. With the acquisition of Snyder's-Lance,  Campbell’s snack division grew from 32 percent of total sales to 47 percent of total sales, which effectively dropped the total sales of soups from 34 to 26 percent. One particular snack food that Campbell is excited to grow is pretzels, one of the foods acquired with the Snyder brand. While Snyder’s is by far the dominant brand in the pretzel industry, their sales dropped by 2% last year, while the pretzel industry grew by .3%. Campbell sees this as an opportunity, however, and has dedicated advertising to promote the newly acquired pretzel brand, with 80% of this media going towards television commercials.

The article concerning Campbell is interesting because it shows that while a brand may be struggling, that does not mean that a brand should be abandoned. Because the industry is still growing, Campbell’s knows that the brand can still be profitable given the correct care. The article about an alliance between TV companies could have huge repercussions for the advertising industry, because this would mean that television ads would be able to have the individuality of online ads, perhaps the most important factor of digital advertising.

Ad Age is a daily must-read for an influential audience of decision makers and disruptors across the marketing and media landscape.

Contact:

Mitchell Wood

(941) 807- 5744

PRESS RELEASE UPDATED: FEBURARY 7, 2O19

GAINESVILLE, FL., February 7, 2019 (swampstratcomm-sp19.tumblr.com) - Entrepreneurship is the ability to turn a vision into reality and the excitement to bare all the uncertainties from crossing unchartered territories. The legalization of recreational marijuana is a hot topic turning professionals from all walks of life toward tapping into the industry. The recreational legalization is estimated to generate over $700 million in additional tax revenue in the first four years after legalization. Although the legalization is on the horizon, the stigma is still stronger than ever. This was revealed when CBS rejected a commercial highlighting the benefits of medical cannabis that was supposed to air during the Super Bowl this past weekend. Cannabis has proved to have countless medical benefits, but even cannabis advocate and former NFL player, Tryous Jarrell, understands why the ad was banned – NFL still views cannabis as a banned substance. Another trade publication that shows the strides cannabis is taking is that Congress is seriously considering regulating weed in the same way alcohol and tobacco is. Everything is all contingent on the removal of cannabis as a Schedule 1 drug. Ohio hopes that their legalization of medical marijuana will lower the amount of opioid-related deaths, which has risen over the years. Ultimately, the theme of this week’s articles is that it is still far from legalization, but there are moves being made in the right direction. 

The article, “How to Start and Market Your CBD Company,” takes a very normalized approach to an entrepreneur’s biggest feat – starting a business in the cannabis industry. Being that THC makes up the bulk of attention given to this plant, it is the other component that truly deserves more attention, CBD, which is federally legal as long as they are produced using industrial hemp. A lot of companies are trying to get into this market and this article breaks down the steps into making one’s entrepreneurial dream a reality. The main focus of this article is to take it seriously and treat this as starting any other business. The five steps seem straightforward, but contain the importance in understanding CBD laws and complying with regulations, preparing a robust and thorough business plan including all traditional categories, finding good suppliers, building a functional web platform and finally building a brand to let the world know who you are. Like any other entrepreneurial venture, it’ll take an unwavering amount of grit to see it through to the other side of success.

 The best and biggest take-away is the importance of professionalism in this controversial industry. From a historical standpoint, cannabis as always been associated with Rasta colors, trippy- Grateful Deal bears and the munchies, but in order to make it in this industry you have to treat it like any professional industry. Suits replace tie-dye and offices instead of comfy couches.  Its all amount the image you carry and cannabis is currently in the process of reinventing itself.

Entrepreneur.com serves as a platform for everything and anything an aspiring entrepreneur would need to know in order to merge successful in this cutthroat industry.

While the game may not be the best, the Super Bowl is still a powerful event for advertisers. 

PRESS RELEASE 2/8/19 

GAINESVILLE, Fla., February 8, 2019(swampstratcomm-sp19.tumblr.com) While this year’s Super Bowl was the lowest-rated game in 10 years, the fans were still there for the sport. And most importantly for the commercials.  For more and more Americans, the Super Bowl has less to do with football and more to do ads. AdAge’s focus this week was on recapping the event and analyzing the effectiveness of the platform as marketing tool.  This past Sunday, February 3rd, the Super Bowl audience improved to an overall viewership of 112.7 million people which made this the third most watched event in American television history. This supports the event’s extraordinary price tag for advertisers to feature their commercials between the game. While the viewership is high, it’s also complicated. The increase in consumers tuning in through streaming services and the addition of tracking viewership in out-of-home locations like bar and restaurants, has added a new layer to calculating impressions.  Throughout the week there were insights to be gathered regarding the Big Game. The first being that while the world is exponentially moving to digital, there is still success to be found on traditional media like television. This past Sunday proved that not only does the Super Bowl space work to introduce or remind consumers about products, but it also helps increase the social media following of many brands. The brands that had the top increase in social media following directly following the Super Bowl were Turbo Tax, Audi, Google and Version. For advertisers planning on including a commercial next year, there are times that are better than others. It is best to features TV spots towards the second half of the Super Bowl viewership increases as the game progresses. And finally, while there are many positives to advertising during the game, television continues to be a complicated medium to calculate total viewership for. 

Burger King and Taco Bell, meet your new competitor?

PRESS RELEASE UPDATED: FEBRUARY 8, 2019

GAINESVILLE, Fla., February 8, 2019 (ana.net) -- This week in the advertising world are some quick updates. Kentucky Fried Chicken, abbreviated as, KFC recently introduced their newest item on their menu -- the Cheeto sandwich. According to the ANA, the newest sandwich will only be tested out in select locations, but maybe it’s worth a shot. Moving on, Introducing Hulu ads when you pause an episode! Hulu is now showing ads when you pause your tv show, but it will not be a video. According to TechCrunch, the pause ad is a translucent banner that will hover over the show. Lastly, Kohl’s and Weight Watchers are uniting brands. According to the Chicago Tribune, the two companies seem like a “natural tie-in” because they both target the same audience.

The new Cheeto sandwich from KFC will only be at the selected states: North Carolina, Virginia and Georgia. Although, KFC is not as popular as Burger King and Taco Bell, this marketing effort could possibly step-up their game because Burger King and Taco Bell features Doritos and Cheetos. Not only the crunchy snack will be on the sandwich, but their new Cheetos sauce will be drenched on the crispy chicken -- for all the Cheetos fans out there.

Cheetos sandwich could be a hit or a miss. The odds if this this product does succeed, the sandwich will be in KFC stores across the nation -- maybe the risk will be a pay off. Taco Bell seems like their Doritos line is very popular, so we’ll see where it goes. Cheers to all the chip lovers out there!

Boilerplate: Since 1910 the Association of National Advertisers has commanded the industry agenda, enhanced career development, and advanced the interests of marketers.

Contact:

Kyra Agustin

Tumblr: kyraagustin

Press Release: February 5, 2019.

Gainesville, FL–February 8, 2019–http://www.ptproductsonline.com

This article presents the idea of mindfulness mediation to ease the experiences patients have with chronic pain, opposing opioid medications. This can aid in reducing the severity of chronic pain. Chronic pain can disturb an individual’s well-being, not only physically, but also emotionally. Because of this, using the most effective tactics is vital, so it can help ease the experience of chronic pain. The article reveals studies being made to prove that drug-free options are the most prevalent.

The drug-free options were cognitive behavioral therapy and mindfulness-based stress reduction. These two options collides gentle yoga postures and meditations together. This study was done on middle-aged women, whom were in pain from having musculosketal, which they also have experienced chronic pain for years. The results of the studies came out to be both the same for CBT and MBSR–the impact of both studies were beneficial. Both improved physical functioning, so it was difficult to determine which option was better for people. Physical Therapy Products

This article showed the benefit of having drug-free options. Many times, medications do not perform their jobs well, so having other options are essential to have. The two therapies, cognitive behavioral therapy and mindfulness-based stress reduction, have shown that drug-free options can be effective. In general, mindfulness-based stress reduction is great. It is a great alternative for treating chronic pain. Patients do not have to consistently rely on drug medications, which will allow them to have options. This creates a space for patients to make decisions on their health. It also gives patients a sense of protection when they express themselves and it holds them accountable.

Drug products can be ineffective at times. So, there needs to be alternatives that are effective. Mindfulness-based stress reduction is that efficient alternative.

 Gloria Cesar

https://www.tumblr.com/blog/gloriacesar