I have been thinking a lot for a few years about how animals function as celebrities and do so differently than human celebrities. Animals don't know they are famous and they have no conception of the network of media, publicists and fans that makes celebrity possible. Yet many people are certain that some celebrity animals know and love their fans nonetheless.
Pictured here is a Professional Bull Riders bucking bull known as Charlie Bullware. He has a Facebook page through which his handlers communicate with fans and rodeo participants, and do so in the supposed voice of Charlie. Everyone involved in this knows that Charlie is just a bull, but still they all engage in the theatre of bull-fan interaction. Why so?
To try to figure this mystery out, I came up with a theory of animal celebrity, and wrote about it in a chapter called "A Star is Born to Buck: Animal Celebrity and the Marketing of Professional Rodeo." It appears in a great new collection edited by Michelle Gilbert and James Gillett called Sport, Animals and Society, published this year by Routledge.
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