#subbrand

Here i have rethought of what i could name the subbrand and how i want the logo to look.

I have taken visual inspiration from the current Belgium&Bues logo which uses a hexagon to encompass the name, but there are scalability issues with this because when made small, you can no longer read the words, so for my design, it was crucial that i made the letters bigger to be more easily read as a smaller size.

The typeface has been inspired by the old grey and blue logo, which uses a rusty looking typeface and have contained this within the hexagon that we see in the new style of logo. this has also been done as a visual link to the name of the sub-brand, "bottled blues" which suggests something is being contained as it is bottled, so restricting the name to the hexagon has a similar impression to this.

i have taken inspiration from traditional beer logos and labels by adding the established date and more information about the brand which will be present on the large lockup, where the words can be read.

New Post has been published on http://autoinsurance.media/mercedes-benz-picks-a-name-for-its-electric-sub-brand/amp/

Mercedes-Benz Picks a Name for its Electric Sub-Brand

Last week, we told you how Mercedes-Benz planned to go the BMW route and turn its looming roster of electric vehicles into a sub-brand.

All the automaker needed was a name to slap on its gas-free offerings. Well, according to UK trademark application filings first reported by Autocar, the new sub-brand’s name is…

EQ.

Sounds smart and classy all at once, doesn’t it? And we totally guessed the first half of it. Clearly, “GQ” was already taken, and as for “iQ,” well, someone already destroyed picked that name. So, the first EQ-badged EVs will go up against BMW’s i sub-brand sometime in the foreseeable future. Mercedes-Benz also has Tesla in its sights.

Sources recently told Bloomberg that four vehicles — two sedans and two SUVs — will carry the badge, but the trademarks suggest several more.  In the past month, Mercedes-Benz filed applications for EQA, EQC, EQE, EQG and EQS, as well as EQ Inside, EQ Boost and Generation EQ.

That’s a lot of EQs. Looking at the first five names, it’s easy to guess what models will see electric variants. The EQ Boost name is probably reserved for plug-in hybrid versions of existing models, similar to BMW’s iPerformance badging.

The Bloomberg report claims that the EQ sub-brand will be in place, with at least four models on sale, by the end of the decade. Autocar claims we’ll likely see Mercedes-Benz unveil an electric SUV concept at the Paris Auto Show at the end of September.

New Post has been published on http://www.car-boom.com/how-much-will-it-cost-the-new-budget-sub-brand-vehicles-from-concern-volkswagen/

How much will it cost the new budget sub-brand vehicles from concern Volkswagen?

Recall, last week it became known, that in a few years, Volkswagen plans to start selling cars under a new brand. The global sub-brand, whose name has not been disclosed, created specifically for emerging markets in the first place – China, India, Africa and the countries of Eastern Europe and Latin America. Most likely, for the realization of these machines with minimal cost to create a separate dealer network. According to preliminary data, the cost of sedans and hatchbacks sold under a new sub-brand will range from 8 to 11 thousand euros.

Martin Winterkorn said that the low price is achieved through the use of inexpensive materials in the construction of the bodies (when they are created It will apply little aluminum and high strength steels). In addition, a set of options and additional systems will be reduced to the minimum necessary, and the suspension will be installed very simple. As an architectural plan to use the already familiar to all fans of cars Volkswagen, Skoda and Seat platform MQB.

http://only-machine.ru/post/98043706584