3rd Year Visual Communication @ AUB

pitch deck:

HOW THE SPOTIFY CODES WORK:

I have designed the inside and outside of the beer case. The packaging has a Spotify code to a blues playlist to connect the theme of beer and blues music and added a QR code to the inside to link the bottles to the bar and lead them to the website. this has been done with the intention of getting more people to visit the bar.

For this i have used the right weight paper, but i have use matte paper rather than glossy which has made the colours look dull. this is not the cardstock i would use for the final product for this reason.

photography of final bottles:

I booked out the photography room to take photos of my final labels on the beer bottles which can ow be used for promotional assets.

developing the beer case:

I have experimented with different paper weights and adding in the circle cut outs so the bottles can be seen.

I wont continue with the cut outs because the paper is too think and the cuts cannot be made cleanly or evenly which makes the product look poor quality.

developing a net for the beer case:

reusable cups:

social media mock-ups:

To finalise the work I have produced for the Instagram page, I have applied these to mock-ups to so see how they would work in real life and think they are successful. the only issue is that the beer bottle mock-ups are the wrong shaped bottles, so once I have printed and applied the final labels, I will use my own imagery instead.

I think the logo sits well in the frame of the profile picture and sets the tone for the rest of the imagery to follow on from. The colours in the post continue the vibe of the packaging between the colour and gradient which helps to keep a consistent visual identity.

developing an Instagram page:

beer case development:

changing the label colours:

I have decided to explore different colour combinations for the labels because there was no relevance for them all to have orange and the colour has connotations of cheap and good value which is not what i want the brand to appear as.

I have chosen these colours because when you put them together they form one coherent gradient which makes them sit well as a set.

the mississippi solo is orange and pink because i wanted it to feel warm and romantic as the delta blues sing about romance.

rhythm and blues is blue and purple because they sing about sadness and hardships which is connoted through the cold use of the colours.

the urban blues sing about happiness and sadness which is why there is a combination of warm and cold.

developing social media assets:

I want the social media to be the main point of sourcing information for the sub-brand as they will be able to be active and post regularly to engage with the target audience as they engage with social media for research so i will set up an instagram page.

I want there to be information for upcoming events, how the beers work, lineups for festivals and general tone setting of the brand.

designing a beer bottle case:

using black and gradient to mimic the bottles inside and this is successful because they are high contrast which makes them eyecatching and vibrant and it will stand out against other beer cases on the shelf.

If i decide to try and make this myself i will find ways to make cut outs in the case so you can see the design of the label rather than printing the illustrations whichw ill add depth and dimension to the design.

I have added a spotify code to the label which takes you to a blues playlist with a mixture of different blues songs as all flavours and categories are being sold in this case so a mixture of music should be available.