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Celebrity endorsements are a marketing approach by brands that promote a product or service through many celebrities. Brands casting stars in their endorsements have a distinct impact on the patrons owing to several factors. Every celebrity brings the other audience type as its fan base and reaches them; brands push for celebrity endorsements.

Conception and today’s endorsements-

In India, this kind of marketing strategy commenced with LUX, where the brand showcased Bollywood actresses in their endorsements to influence a larger audience. LUX placed itself as the ‘beauty soap of the stars’, and it has been so powerful that the brand maintains to sustain that concept. Print ads with their pretty faces, short copies explaining the impact of Lux and celebrity’s beauty and their relation were begun and printed over the nation.

Such advertisements strongly offer a sense of pride to consumers as they feel they obtained the status quo when they purchased a product backed by a star. Various brands develop such types or endorsements, which help them stand more comprehensive audience & it is the most common way of selling the product.

How does a brand introduce-

It gets more comfortable for the customer to relate to a brand, create confidence, and communicate when it is synonymous with a well-known face. New products or services can take longer to grow in this highly aggressive market. In contrast, the unveiling of a celebrity brand sets the tone for safety and confidence. It also encourages and strengthens a company’s authenticity, letting it have a more significant effect. Endorsements of celebrities often last to register the commodity in people’s minds for a more extended period.

Competing Celebs vs Non-Celebs Endorsements

Celebrity vs non-celebrity endorsements show a great deal of variation in their impressions, reach and success. Often the viewer prefers to miss simple advertising; however, the ads with their celebrities in them draw interest. It attracts the audience’s eyes and engages them for a prolonged period as their favourites surface on the television. Not all non-famous endorsements struggle to impact; others make a substantial impact with their clutter-breaking campaigns, others appeal for openings. However, an endorsement by celebrity casting is an assurance of more traction and dedication than celebrity vs non-celebrity endorsement.

Result-oriented perspectives

Celebrity endorsements are expensive, but they are potent for giving better results than other kinds of endorsements. The ad expenditure goes higher when signing celebrities and promoting on a more prominent platform/channel. Celebrities usually charge less when it comes to advertising for govt. As it is a public initiative and choose to set higher for personal ads.

Celeb Endorsements at Studio 360-

Do’s before getting into the market-As Diwali is around the corner, all the brands start creating Diwali offers and discounts, which are socially impactful campaigns and a lot more. You must know what you should do with your brand to highlight it in the best possible way!

There are festive vibes around, and we will not skip the ads and the sales if we click into social media or go through newspapers. The season of Diwali is like Noah’s Ark, where all have a jam-packed schedule where every brand wants to showcase its speciality. The deals and campaigns that may or may not be identical, but have a unique approach, come with each brand.

This phase for branding is also combined with the boom of a social media campaign. The better your campaign visually & socially, it is worthy for the consumers. Due to the highly promising time for shopping and gifting, advertisers know that consumers are most likely to spend a lot during this season. Brands take this in mind and fully support their branding and marketing efforts with the help of a creative agency.

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