#structured markup

Structured data, structured markup and rich snippets have always been about helping Google and search engines understand your content and potentially lead to Google making your search result snippet richer, with the goal of increasing your click-through rate from the organic results to your page.

Google’s John Mueller said in a Google Hangout this morning (at the 21:40 minute mark) that “over time, I think it [structured markup] is something that might go into the rankings as well.”