#streetmovementdk

‘DRIK VAND’ campaign video is launched!

Finally we are able to launched the campaign promotion video. It has been a long and exiting process.  THE VIDEO HAS ENGLISH SUBTITLES!

The end

‘DRIK VAND’ - logo is done!

Powered by Water - a short introduction in English

‘DRIK VAND’ (or 'Powered by Water' as is the English working title) is a campaign supported by the Danish National Platform for Street Sports. The campaign is a reaction to the outside commercial influences that try to take control of our culture and use it to push their highly questionable products for the sole purpose of personal financial gain. We want to move the focus back where it belongs, on the links between health, healthy lifestyle, movement and physical activity, and integrity and respect for oneself, the body and the environment. We want to create a critical alternative to the popular media image of street sport as "extreme", both for practitioners and those who observe. We believe that what we do is not extreme but as basic and fundamental as water - when looking at a glance it may look extreme because of the very high technical level of the movement, but we only get there through joy of we do and respect for our body and its limitations. By shifting the focus we aim to help to ensure a healthier and more long-lasting dissemination and growth of our discipline and culture. The body is powered by water - it needs it. Clean and healthy water is readily available in Denmark and many places straight from the tap. Not all people around the globe are this lucky - in fact 1 out of 9 people around the world lack access to safe water. There is absolutely no reason not to drink the water straight form the tap, so why do Danes buy more than 139.000.000 liters of bottled water every year? The production of bottled water is a huge burden on the environment and the waste has to be disposed of afterwards - a process that is definitely not very effective. The oceans today contain so much plastic waste that actual plastic island have formed in various places - together they are the size of Africa... The message is simple and there really is no excuse for most of us! 

Street Movement is a small company, but with a great potential. What I have seen as in intern from both the directors and the crew, is “top-notch” attitudes, good spirit and enthusiasm! Here are three qualities/characteristics that defines Street Movement’s work, as I have experienced it.  

Passion These three directors aura shines with the passion for sharing their ideology, knowledge and discipline. Any type of work that is received here, is being valued fully and processed with the accurate needs it has. It is hard to explain the way these guys approach their work and fantastic to witness – overall, are things here followed through to completion and aimed for perfection.  

Commitment Ups and downs – That is what can happen for a small company like Street Movement. Therefore, are all directors on it 24/7, never off working, always eager to broaden their brand. As a spectator I have seen how this company has brown and developed for the last decade. With their hard work and full commitment, they have created a brand with strong integrity, professionalism and trust.  

High quality What Street Movement also adds to a rather else seen street culture, is well-educated individuals and viewpoints on the discipline, something you wont find as much anywhere else in the Parkour community. Nothing is as such taken for granted, which also adds in strengthen the quality of their products.