"The prospect of simple solutions to complex problems is the basis for a big part of the self-help industry. We are willing to believe in what we want to be true, and here we are lured by advice and bulleted lists that are supposed to turn us into better, safer, more whole people. In this way the genre is related to advertising, which has for an aim to arouse feelings of imperfection and to promise satisfaction through consumption."
— Stephen Briers, an on-screen expert in BBC Three's Little Angels and Teen Angels, working with Tanya Byron. In 2006, he presented the Channel 4 series, Make Me A Grownup. He also presents The 10 Demandments for Channel Five. Briers has also appeared as an expert psychologist on GMTV. He presented Freaky Eaters with nutritionist Natalie Savona for one series.
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