#statictics

Infographic 10 WOW Social Media Statictics

Infographic 10 WOW Social Media Statictics

TWITTER is grabbing MORE new customers.

53% of Twitter users have been a member for less than a year, compared to just 19% for Facebook. This fresher base could prove an advantage to Twitter moving forward.

Facebook has greatest impact on purchase behavior at 47%.

22% use social networking sites several times per day It really is a “Social Habit.” In the…

Michael Mauboussin, author of The Success Equation: Untangling Skill and Luck in Business, Sports and Investing :

I suggest two simple criteria identifying a useful statistic. First, it should be persistent, or what statisticians call “reliable.” A statistic is persistent if it correlates highly with itself over time, and hence is frequently an indicator of skill. Next, it should be predictive, or what statisticians call “valid.” That is, the statistic correlates highly with what the organization is trying to achieve.

With these two criteria in mind, you can adopt a four-step process for finding useful statistics. Step one is to define your governing objective. What is your organization trying to achieve? Step two is to develop a theory of cause and effect to help identify the drivers of success. Step three is identifying the specific actions that people within the organization can take to serve the governing objective. And step four is to regularly evaluate the statistics to see if they are doing the job.

Naturally, luck plays a role in outcomes almost everywhere you look. But this process of selecting statistics gives you the best chance of properly emphasizing what is in the control of the organization.