Three customers owe you money. You haven't followed up because it feels awkward. That awkwardness is costing you actual cash.
Founders who built the product, pitched the vision, survived the rejection - somehow freeze when it's time to collect payment.
- The customer is not your friend.Â
- The invoice is not a suggestion.Â
- The due date is not a vibe.
You delivered. They owe you.Â
Following up is not aggressive - silence is unprofessional.
Chasing receivables isn't beneath you. Running out of cash is. Send the follow-up right now. One sentence.Â
No apology.



















