10 Tips to get maximum footfall at your exhibition stand
Here we have suggested 10 clever tips to attract the maximum audienceat your stall. Hire the best exhibition stand builder to exhibit with brand matching exhibition stand, and get ready for a trade showin advance.
If you have immersive displays equipped with advanced technologies, LED lights, and brand-matching colors, then you have a great chance to maximize footfall at your exhibition booth. Exhibitions in Europe were attended by thousands of potential buyers, reviewers, high-level delegates, investors, and other leaders.
Exhibiting with a well-designed and technology-driven booth constructed by the best stand builder can help you maximize the footfall at the stand. In this article, we have summed up some simple but 100% effective ways to make your expo successful.
Add brand-matching colors to the exhibition stand:
Some of the leading exhibition stand builders in Germany like Blueprint Sp.z.o.o use a smart blend of brand-matching colors in trade show booth designs. This ensures that your stand matches exactly with the brand.This is the smart thing to build trust in the visitors and leave a memorable impression on them.
Be ready for the exhibition in advance:
The actual planning of the event must start before a long time. Here you should connect with your already established clients and tell them about your participation. This is an outstanding way to directly invite your trusted audience to the exhibition booth.
Offer some promotional items:
Have some personalized gifts for your valuable clients. Gone are those days, when you can easily attract the audience through corporate pens and mugs. Nowadays, exhibitors offer some quirky gifts to out shine their competitors like corporate headphones, Bluetooth devices, sunglasses, water bottles, carry bags, and many more. Ensure that your company’s name is printed on the gift item.
Adding logos to trade show booth
These days, exhibitors prefer elaborate designer logos in their stand designs. An experienced exhibition stand contractor in Germany uses creative graphics and displays to make your brand on the show floor. As per the client’s demand, we added a hanging banner in the booths that maximizes their brand visibility and gives them an edge over the competitors.
Eye-catchy exhibition booth designs
Exhibition with a show-stopper custom booth or modular stand, you take your first step towards a successful presentation. Exhibitions in Germany were filled with rushed with thousands of visitors. Therefore, capturing the attention is not going to be an easy task.
Ensure that your exhibition booth contractor incorporates a brand image, theme, and the right color in your stand. If your tradeshow booth design uniquely represents your band, then you can easily grab the audience’s attention. With this trick, you can also increase your sales and traffic.
Power up your booth with advanced technology:
Adding the latest technologies like beacons, VR, AR, Bluetooth devices, touch screen displays, etc. to the stand helps in creating engaging experiences for the audience. A technology-equipped booth will present your brand as industry-relevant and pull the crowd to your stand.
Touch screen monitors in the stand allow attendees to check out the products at their interface. Even the use of tablets to market the products has also increased because it allows exhibitors to get direct customer feedback and get their contact details.
An exhibition stand that effectively utilizes the booked Space:
Any experienced exhibition stand contractor who has decades of experience in booth buildings like us knows that using space wisely can be helpful in captivating an audience. Suppose you are exhibiting with a large exhibition stand, then it is good to leave some space to walk up.
In the previous exhibition, we have seen that the audience prefers the stand that allows them to make easy comments, explore the different range of products, etc. The main idea is to make your stand look clean and inviting.
Choose double-decker stands:
Choosing the double-decker booths allows you to have private conversations in separate spaces. This allows you to face to face discussions on a personal level. These stands provide separate space for every activity.
Choosing double-decker exhibitors also provides a separate lounge area, where visitors can relax and explore the products in a relaxing environment. To more engage the audience, you can offer refreshing drinks or cookies that in turn invite more audience to your stall.
Promote your latest launches:
The best way of promoting your products is by doing early video launches. When your brand talks about its trustworthiness, then people feel connected with it. Throw a cool video about your product highlights before the show and create a buzz among buyers. Make sure that your video is highly engaging, talking about the discounts and product benefits. This will ensure that your audience knows you before they enter the show hall.
Exhibition stand design and build company in Germany:
Choosing the local exhibition stand contractor in Germany is an important decision. It's because they can bring local culture to the stand and connect you with the audience emotionally. Suppose you have a pet animal show, then you can use pet pet-themed booth that will catch the audience’s attention easily. Try to add creativity to the stand and showcase your uniqueness in the booth.
Building an exhibition stand that sets your brand apart from the crowd looks challenging! Blueprint Sp. Z.o.o. has 18+ years of experience in building such challenging booths that attract countless visitors. We have worked for thousands of premium brands and helped them to succeed in their business.
