Philosophy Communication communique de façon brillante et originale avec du marketing ambiant pour sensibiliser les gens au drainage des eaux pluviales et sur l'impact des Hommes sur les eaux locales... Ne tirez pas sur la paille ! 

drinking more water is one of the easiest things you can do for your health—a point that’s at the heart of Drink Up, an initiative started by the Partnership for a Healthier America (PHA). it’s a cause that’s important to the parents in our office too, so our team designed a special graphic tee to show our support. we sat down with PHA’s chief marketing officer, Drew Nannis, to learn more (and to brush up on a few of our water facts).

Tell us about your motto, “You are what you drink.” PHA wants to make it easier for parents and their families to make healthier choices. Some of our work involves inspiring healthy behavior change, and Drink Up does just that. One of the easiest ways to be a little healthier every day is to drink more water—after all, you are what you drink and when you drink water, you Drink Up. How did First Lady Michelle Obama get involved in Drink Up? The First Lady is PHA’s honorary chair—and she continues to support Drink Up. The program is really the result of a collaboration between the entire water community—from bottles and bottlers to taps and filters and now fashion too! (Visit youarewhatyoudrink.org to learn more.) How has social media played a role in what you’re doing? Social media has been such a key part of Drink Up. We started with the hashtag #drinkH2O and added #spreadthewater this spring. It has resulted in tremendous participation, with Instagrammers across the country (including celebrities like John Legend and James Franco) uploading photos of themselves hydrating.