#speedpass

#スピードパス #speedpass から #エネキー #enekey に #切替 #簡易書留 で#届きました #桑名市 #桑名 #kuwana #三重県 #三重 #mie #日本 #japan https://www.instagram.com/p/Bz10C_bgZkS/?igshid=4kpbs67fbweb

　申し込んだスタンドがドトール併設だったので、ミラノサンドのケースをもらった。スピードパスを上下で挟み込む仕様で、絶対に落としそうだったので瞬間接着剤を流してガッチリ固定。おいしそうなスピードパスの出来上がり。

This week I am sharing some thoughts on current retail trends We are living in a fast developing world that is evolving at a rapid speed helped by technology – and I reckon that “we ain’t seen nothing yet!”. Social Media - seems to have been around forever but when you consider that it was only in 1989 that Tim Berners-Lee whilst working at CERN invented what went on to become the World Wide Web that was donated by CERN in 1993 to the world, it is a very recent development. I believe that Social media will continue to massively influence the decision making process of the world’s population and is still in its relative infancy. We will see phenomenal development in the coming years that will make today’s activities look like childs’ play, such will the speed of development be. High on the importance list is Omni-channel retailing – allowing shoppers to shop in the way that suits them best and allowing them to take control of the experience rather than purely being dictated to by retailers. They can purchase online, look in store at what is available and buy then or later at home or even in the pub by mobile phone or tablet, if they want to return a product or exchange is needed this can be by post, carrier or returned direct to the store. The days where stores dictate the terms has gone, shoppers now want to be in control and the most savvy retailers are recognising this and driving profitable sales. Those who ignore the rapid changes do so at their peril. Mobile payment mechanisms such as by using smart phones are changing the payment landscape – but this is being held back by the implementation costs that retailers think that they cannot afford, whilst those who are investing are winning. It seems a lifetime away that that Exxon introduced the innovative Speedpass in the States some 17 years ago that was a simple transponder that customers kept on a key ring and when a purchase was made, the gadget automatically sent a signal to the credit card account and applied the charge. With over 10,000 fuel sites using the technology and even MacDonald’s trialling 400 restaurants, this was overtaken by other faster and more secure EFT processes and faded into obscurity especially when a group of students from John Hopkins University broke the proprietary encryption algorithm used by the Speedpass. What a shame that we are still waiting so long to see rapid and secure smart phone payment technology as the norm. PayPal Beacon will make paying all but invisible. It will be faster than using a credit card or tapping a mobile phone at the point of sale. People don't have to be connected to a Wi-Fi or rely on the mobile network to be recognised when they enter a shop. And, because it takes advantage of Bluetooth Low Energy technology, PayPal Beacon won't drain mobile phone batteries the way other geo-fencing services do. Locational technologies such as Apples’ new iBeacon can alert you when approaching or leaving a location with an iBeacon. In addition to monitoring location, an app can estimate your proximity to an iBeacon (for example, a display or checkout counter in a retail store). Instead of using latitude and longitude to define the location, iBeacon uses a Bluetooth low energy signal, which iOS devices detect. But, Philips the electronics giant are aiming not to be outdone, they are piloting a lighting unit that includes a built-in beacon that can relay location and product information to smartphones. By opening a companion app, shoppers can see a map of the store they're in, including their exact location as determined by the beacons' communication with their phone. From there, a shopper might search for a product they're looking for, while the beacons track their movement and provide directions to the right aisle. Let’s not forget the Street food market that is growing at a rapid rate of knots, maybe faster in the major cities such as London than others but just watch this develop apace with many niche operators exploiting consumers’ quest for innovative and differentiated cuisine from around the world. Maybe midwinter in the UK isn’t the ideal place to have a street pitch however interestingly, property landlords such as the owners of the Trinity shopping centre at Leeds where, in addition to the usual mix of restaurants and takeaways at the Trinity Kitchen have a busy location inside specifically for street food. Every month they lift five of the UK's very best street food traders’ vehicles into the 1st floor of Trinity Leeds, above the Boots store. Genuine street food vans, carts, sheds and trucks taking residency for one month each before they lift them back out and bring in another five, ensuring that there's always something new and unique to tantalise shoppers’ taste buds. Each street food trader has a really unique story behind them and the food they serve is of the very highest standards. I expect to see the superb Hay… - (pronounced like aye, not hey, it is Yorkshire based!) serving delicious South American cuisine in Trinity Leeds later this year - Twitter @haylatinamerica Mobile businesses will continue to boom, where they can be operated from a vehicle without the need for expensive premises and at the same time delivering a greater service level. A recent example being when I had a puncture requiring a new tyre, I called out a mobile fitter who operated a business that was almost totally self-contained with the front seats of the van being his office. Immediately on my making payment by card using a hand held terminal, the invoice dropped automatically into my email in box. From call out to being back on the road – that included the owner operator travelling to obtain a replacement tyre was just 87 minutes, now that’s service. Twitter @HarrogateTyres Mobile payment technologies, backed up by Social media makes operating not just food vehicles but flower sellers, fashion vans and even mobile beauty salons complete with retracting couch, nail desk, side seating and spray tanning area all part of the UK retailing scene. Card based Loyalty schemes are losing the sparkle that drove them in the early days and schemes must be much more dynamic in future to retain consumer loyalty. Millions of shoppers have a Tesco Clubcard but holding the card doesn’t drive real loyalty any longer and whilst the cards are used in-store, this is just to claim what shoppers see as their justified reward. The Financial Times reported recently that every time one of Britain’s 16m adults swipes their Clubcard at a Tesco checkout, the retailer adds the information to a giant electronic brain that processes the data into a sophisticated profile of the customer. My view is that Dunnhumby who crunch all of the Tesco data and now wholly owned by Tesco, possibly know more about the UK population than is healthy. Their data mining has been described as invasive and whilst this goes to show just what Tesco will do to retain their retail domination, maybe it is a salutary lesson to other retailers to get to really understand their customers. The move to more specific rewards for shoppers will win the day where greater loyalty to a retailer will be rewarded and those retailers who provide the highest levels of customer service will not just retain but grow their customer base. This is another massively changing arena. Click & Collect continues to develop and the majority of managed retail chains now offer this service that has been credited as driving profitable sales from time pressed consumers. Coupled with services such as Collect+ from PayPoint, this provides a convenient way to collect and return parcels ordered from over 260 mail order and online retailers from more than 5,500 PayPoint stores across the UK, in association with Yodel, the parcel delivery company, allowing the convenience sector to capitalise on the growth of this channel. Twitter @CollectPlus In my Blogs, I may sound like a stuck record player (what’s one of those!) however one of the biggest points that is always vital is that retailers, regardless of the sector in which they trade must really strive to employ and constantly train the very best people – who will always be a key determiner in the reason why shoppers will visit retail outlets. Time pressed shoppers need a fast and efficient service and will not wait to spend their money, they will go to where they gain the best levels of service. Furthermore, we all naturally like to be treated well and we normally respond to good service by returning again and again. In turn the good employees should not worry that they may be replaced by a hand held terminal, the reality is that system driven processes whilst logical, are constrained by the parameters written into the code that they operate by – whereas good humans possess the ability to think laterally and compassionately and can interact with customers and when you consider that a human brain has the processing power of about 100 million MIPS (Million computer Instructions Per Second) it is a whole lot more powerful ‘size for size’ than any computer. People are safe for the time being! Twitter @JohnHeagney

Mobil Ohh, where to start with this one? As depicted in most ads, the average consumer is a simple, benevolent creature that goes about its brightly-lit days buying, eating, procreating and recreating. This Mobil Speedpass spot celebrates the blissful ignorance of the consumpto-unit, a wasteful style of life and the accumulation of credit debt. The tranqulizing tedium of the narrator's pablum is inundated with audio commentary designed to amuse and subvert!