Importance of Creating an Inviting Front Desk within your Salon
The front desk and reception of your salon is the area where most first impressions are created. It is literally the face of your salon. A messy and cluttered reception is uninviting. The furnishings and décor you choose must reflect your brand ethos. You want it to inspire a sense of calm or chaos is completely your call.
Remember, within the first 10 seconds your new clients will decide whether they will be back for another visit or not.
When designing an inviting reception space, put yourself in the client’s shoes. Chances are they will be in either of the two mindsets –apprehensive about a new treatment or looking forward to unwinding and relaxing.
Regardless of where your salon is positioned and which niche market it caters to, a client’s first impression is crucial and thus all salon owners must put in immense thought when creating a front desk.
Ditch the clutter: Don’t think that a client passes through reception only while walking in and out of your salon. In case a therapist or stylist is not ready for them, they may have to 10-15 minutes. During this time, they Continue reading.
