As the NBL’s newest franchise, the South East Melbourne Phoenix have the challenge of drawing in new fans, engaging with their local community and maintaining their gradually increasing following all while dealing with being the new team trying to make waves in the competition.

The club has a presence on all of Facebook, Twitter and Instagram, regularly feeding content to their followers. At the time of writing, they have:

9,763 likes on Facebook

4,195 followers on Twitter

16,406 followers on Instagram

The following on their Instagram is representative of the social media landscape in today’s society as Instagram is a great platform for posting images and videos that can be consumed quickly and easily while someone is scrolling through their feed.

They have stories saved as an archive from their franchise launch, jersey launch and games to date which allow fans to go back and view the content posted at the time.

The variety of content posted to their Instagram includes photos and videos from training, games and press conferences, images of score updates from games during the breaks, as well as images of the starting five, player stats and preview images of their upcoming fixture. 

All their social media posts also include instructions or links to send people through to their website or to Ticketek so fans can purchase tickets to attend games.

The social media strategy of South East Melbourne Phoenix to carefully and purposefully cater certain content to the specific social media channels is very deliberate and well-executed, and the number of followers on their socials reflects that of a rising franchise.