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βIn order to create a better in-store customer experience we aim to create a sense of community by building brand value through customer interaction.By reimagining the customer-game interaction through a creative usage of the game space, we aim to enable customers to interact with other gamers and staff to develop a better sense of community."
team rockets 30 second pitch for the Game Fraternity concept
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An update from Team Rocket!
Our team has been working on optimizing and transforming the game and blenders section at Best Buy. We have decided to focus on finding better solutions for pre-purchase experience including what is the trigger and why they choose Best Buy as their store of choice. We've also been thinking about how to build a small community within the community that houses a Best Buy because there should be a certain level of connection between a big box store and its surroundings.
