#sofia pro

This is the development for my editorial business. Straight after I came up with the name of the business.

Before the choice from 3 people who I gave them three narrowed down names. This was down from 9, it was very difficult to narrow it down.

The 3 choices where: 1. For the Stories  2. By the Stories  3. Ok By You.

1. the feedback was very ringy, it explains the purpose but also manages it seem exciting and engaging.

2. by means it is the stories that is in control and not the client or me so this was to be scrapt.

3. they liked the okay for asthics purposes but a name is not about this  also okay means that it is alright and not what i want the ethics to be about.

About the Branding:

I like the type on logo as it is an editorial business and i want it to show some cool style within how i use type and not be distracted with an icon.

Line or no line? 

I have been through 5 types of fonts 1.facit 2. pt sans caption 3. lato 4. sofia pro 5. lyon

I haven’t posted anything I’ve done this semester yet, and it’s already almost over, oops. Pictures of other stuff later, but here’s my most recent project, just turned in Monday!

32 page (including the cover) booklet using an essay my teacher had everyone in the class use. the focus here was on book layout, type pairing (everyone had to select one serif and one sans serif typeface to use) and image integration

Sofia Soft by Mostardesign.

Sofia Soft is the rounded version of the successful Sofia Pro family. This softer variation with rounded strokes gives Sofia Soft a unique geometric sans friendly aspect for display uses, texts and headlines, branding, signage, print and web design projects.  Sofia Soft is the ideal companion of Sofia Pro and improve versatility of the global font family with optimized spacing and kerning for print and display. Sofia Soft supports extensive languages such as Western European, Central and Eastern European languages. Available in 8 versatile styles, all weights contain the same Opentype features than his sister with case sensitive forms, stylistic alternates, localized forms, standard ligatures, lining and oldstyle figures.

Sofia Pro Type Family

Type designer Olivier Gourvat redesigned the Sofia Pro font family in 2012 (Publisher: Mostardesign).

Sofia Pro is available for download on MyFonts.com