#socialnetworkingwebsites

Relationship and society are two key words full of essence and meaning for humans. Since the time, civilization has come into existence; humans have lived together in a close-knit group named as family and multiple families lived in one place forming a society. The main reasons behind living in a society were to overcome loneliness, get a sense of security and share the good and bad things with people living around.

Before the internet and social media boom took over the world, people would not know many beyond their group of coteries. The relationship was limited to near and dear ones within own community or society. They would hardly see people outside the vicinity, let alone meeting people outside society or geography. However, the evolution of internet and computer changed the dynamics of communication and so did social media or social networking websites to build relations.

Social networking sites like facebook, twitter, linkedin have shrunk the world on a small computer. They have proved powerful platforms to let people go cosmopolitan and cross cultured. They help us see foreign people and learn their culture. Social media helps build a strong bondage among people from different background, communities, culture and nations. This is how social media tools create a comfort level for citizens to get mingled easily and build relations.

Having said that social media is not just a tool to make new friends and find old buddies but it also makes an excellent marketing platform for companies and entrepreneurs. The era of e-commerce has taken the online shopping to a new height and companies are on their toes to attract more and more buyers.

Social networking websites offer companies a great platform to connect with millions of potential buyers and showcase their products and services. Users can not only check out the new offerings but can also share their reviews.

In a nutshell, culture of social media has amalgamated all cultures prevailing world-wide. This new culture has all races, breeds, societies and communities in its fold with no discrimination. Moreover, social media has proved a boon for buyer-hungry companies to add more customers and flourish their businesses.