Feel the “BER” months already in SM San Pablo
In the coming months, better GDP and job numbers will hinge on how open the economy is” said NEDA Acting Secretary Karl Chua. This statement signifies the Ber months as the bouncing back together of the industries affected by Coved 19. This will also usher in the gradual recovery of retail in the country.
“We are quite optimistic of the economy, it just needs a little hard work,” said Steven Tan, president of SM Supermalls, in a webinar hosted by the American Chamber of Commerce and Industry.
As Christmas is a very huge thing for Filipinos, SM welcomes shoppers back to the malls by the “ber” or as early as September “with safety in mind.” Most of SM City San Pablo’s stores have resumed operations with some remaining closed, as they have been classified non-essential or leisure by the IATF. All about Baking is the newest store that opened in SM City San Pablo.
Even with the economy opening up, there is still emerging challenges as well set bythe continued health and safety regulations, PR Manager Ms. Nina Wong said “SM City San Pablo continuously work together with LGUs in ensuring that the mall is a safe place to go so we can lessen the fears of our mall patrons. Safety and cleanliness is key within the malls. All entering must wear face shield and face masks, disinfect at the entrances, and temperature checks are strictly implemented. Both staff and customers especially in supermarkets, drugstores and banks practice social distancing. Adding to the ambiance of the BER months, every time you visit the mall you can hear Christmas songs already,” she added. Shops respond quickly and innovatively and they all continue to offer essentials and interesting goods to SM shoppers. Shoppers have the option if they want to access a retailer’s product or service through online and offline.
One thing for sure, Filipinos are very social, we love going out to eat and hang out and Covid 19 has pushed SM to embrace digital commerce. Aside from its Click & Collect and a huge Viber community where it able to serve its customers both online and offline, SM Malls this quarter a virtual mall where customers can book purchases online for goods available in the regions and will be delivered to SM mall nearest to the customers.
