#simplicty

I did a little work on the British purple metallic tweed Vogue 1679. There’s a bubble in the bodice I ought to remove, but if I can iron it flat, I might not bother.

I ironed a crease into that welt which I need to fix before I tack it into place. It’s all the fussy bits like that which slow things down.

I got the front and back joined at the shoulder and started to set the sleeves in flat. I’m putting the dress together from a variety of options in the pattern--and setting the sleeves in flat instead of in the round--so order of operations is throwing me a little, but both versions with a collar add the collar after the side seams. So, I’m setting the sleeves first.

(The color in the first shot is more accurate on my screen)

When I started sewing it in early March, I hoped to wear it to a fundraiser scheduled for next week. That’s not going to happen. But since I don’t have a new deadline, I’m going to do a Hong Kong finish on the seams. The raw edge of the tweed is pretty ugly and the Hong Kong is very clean finish. I’ve never done one before, so I might as well try.

Under construction tree house yoga 🌻

The next store i chose for my retail analysis was the high street store Zara. Zara has a range of target audiences starting from young children up to middle age women so there is definitely a variety of clothing in their stores. 

The shop window displays were very aesthetically pleasing with outfits that fit the current transitional season for both men and women. The men’s outfits also seem to match with the women’s which shows organisation and that the display has been thought about. Zara stores are often known to be quite untidy which i feel adds to the experience of shopping in the store because it means you spend a larger amount of time looking through everything. This marketing technique is very clever even though it can sometimes be frustrating for customers. 

The staff in Zara have a simple uniform of a plain white tee, navy trousers and white sneakers. This, I feel suits the chilled, simplicity vibes that Zara are trying to portray. The staff themselves always seem hardworking as they are often seen putting more and more clothes out on display. 

texture & pattern

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