The ‘Stereotype Content Model’ was used by Louisiana State University to study the public perception of scientists on social media. This model explains warmth as the perception of one’s intentions and competence as one’s confidence in acting upon those intentions.
Although both warmth and competence play a role in what we know as trust, warmth tends to be more valued in the public view. This was evident in the study’s results which showed that posting selfies allows scientists to gain more trust from their audience by being viewed as warmer, and not any less competent.
Read the full story at: https://www.newsoftheuniverse.com/2019/06/scientists-who-selfie.html
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