Shrewd Move: Aston Villaās Transfer Strategy
As a Manchester United supporter, the transfer windows can be more stressful than matches against competition outside the Big Six. When you hear that United didnāt bring in any of Oleās primary targets this summer, all you can do is drop your head in your hands and think,Ā āWhat a shambles.āĀ Compare that to Aston Villa, however, and itās no surprise theyāre in in 2nd while weāre working our way back up from 15th.
Letās keep it real: Villa almost suffered the fate of Fulham after dropping a considerable fortune on players when they came up last summer. Itās a strategy I generally despise because thereās usually no plan and they donāt even know if the new players will fit in with their current squad or system; if Aston Villa was a soda last year it would be Diet Chelsea. Their disjointed play on the pitch looked poised to carry over in the transfer window if something didnāt change.
Change In Season, Change In Strategy
As the January transfer window kicked off, I remember hearing about Aston Villaās need for signings if they were going to stay up. I also remember how calm Dean Smith was about that. He said that theyād identified the positions they wanted to bring players in for, they had a list with primary, secondary, and tertiary targets, and theyād move through the gears to fill those spots. As the window closed I remember them saying they had one position left to fill, felt confident they would, and they actually got all of their targets without any fuss. Their form didnāt pick up until after the pandemic hit and they had time to get the team together and really work off the pitch to bring the team up to speed tactically and mentally.
They took the strategy from January and reapplied it in the summer, focusing on strengthening in certain positions, having a list of targets, and simply pursuing them from the start. No dilly dallying, noĀ āwell theyāre not available, who else is on the market?ā They know what positions need a new body, they identified players who should fit that position andĀ their system, and they set out to get them. If their top choice isnāt available, they have a second and third choice who could do the job just as well and it shows. This summer, they did phenomenal business, bringing in Ollie Watkins, Emiliano Martinez, Ross Barkley, Matty Cash, Bertrand TraorĆ©, and resigning Jack Grealish. I expect them to go on to do really well this season. Will they win the league? I donāt think so, but itās 2020, so weāll see. ā½